Search engine optimization (SEO) is a strategy to achieve higher search results for a website. It’s a practice to increase website traffic using several strategies like creating and publishing quality content. In other words, businesses and enterprises are trying to increase their digital visibility. And for that, they need a suitable and effective enterprise SEO software platform.
Below, we’ll review eight essential features of a successful enterprise SEO platform. But first, let’s define an SEO platform.
What Are SEO Platforms?
Here, SEO platforms refer to tools and techniques that help you manage, implement and measure your company’s presence in digital channels such as Google organic listings. These can provide a comprehensive overview of your website’s strengths, weaknesses, opportunities and competition.
The following features are the essential components of a successful enterprise SEO platform:
- Automatic Link Analysis
In search engine optimization (SEO), link analysis is the process of checking hyperlinks from other websites to your website. These backlinks are some “off-the-page” signals that indicate you’re getting more visitors and improving your SEO. But the more the traffic increases and links point to your website, the more you need to analyze them. And this evaluation should be done regularly and automatically.
- Keyword Research
This element deals with finding and analyzing search terms users type into search engines. They have a specific purpose. Sometimes they want to find a piece of information, and sometimes they want to buy something. And that’s your job, or your marketing agent’s, to figure out which keywords can help your business perform better in certain searches.
- Intent-Based SEO
Depending on various factors, Google’s search algorithms focus less on keywords and more on search intent.
So what is search intent?
It’s the purpose of an online search or why a user is looking for a particular keyword. For example, if someone types in “Apple,” Google will show results related to the apple fruit or computers based on the user’s search intent. And your enterprise SEO software platform should help you with that user intent.
- Web Crawlers & Audits
A web crawler is a bot usually run by search engines like Google. Search engines use these bots to index your content automatically. These bots are becoming more sophisticated, allowing them to assess the quality of your content like an actual expert. How does your content relate to your products and services, how much unique content your website contains, and much more?
SEO experts and providers strive to understand these criteria to develop better SEO strategies. They may recommend keywords, page structures, and strategies to make a website more crawlable.
HTML title tags, body tags, and meta tags are also important for SEO because they provide users and search engines with context about the page in question. They are one of the most important on-page SEO strategies that help search engines get a picture of each page.
- Content Marketing & SEO
Content marketing and SEO are closely linked, as Google has increased the importance of content quality through artificial intelligence and its regular algorithm updates. Therefore, relevant, up-to-date content has become essential for SEO success.
Quality content builds trust and establishes a strong relationship with your audience. They also help you with your search engine optimization. If you have good content marketing strategies and make them an integral part of your overall efforts, you are likely to create a lot of content that relates to your audience’s interests, leading to more leads.
- International SEO Strategies & Tracking
International SEO means optimizing your enterprise SEO platform for users in multiple countries and languages. International SEO helps you understand global competitive issues and analyze the competition before expanding your operations.
- Mobile-Friendly Websites & Platforms
In 2021, 63% of online searches came from a mobile device. We expect that percentage to increase.
Start with user experience. You can have the best content, SEO strategies, and a top-notch product offering. But if your website isn’t optimized for mobile devices, you won’t be able to keep up with the competition.
Potential customers, for example, should never zoom in/out with their fingers to find the information they want. The screen size should be adjusted to the device they’re using. Otherwise, they’ll leave the page and switch to your competitors.
- UX & UI
Content is the “king,” but you must think beyond content and links. While SEO is the medium that drives traffic, UX / UI creates the first impression. The two work together to ultimately drive user intent and conversions on their website.
While most marketers are concerned with the content that drives traffic to their website, the other aspect, aesthetics, is usually overlooked. This is all about how to make the content more impressive and informative for the visitors.
By supporting images and graphics as well as content, website visitors become more interactive and respond positively to the information provided. With more and more people using cell phones, smartphones and tablets, a responsive website that allows users to search for the information they need on any device is even more important.
You should also not forget about loading speed. If your website is slow, you run the risk of losing customers.
A good enterprise SEO platform can help digital marketers manage their marketing challenges more efficiently. They innovate and develop new ideas, but the basic framework is always the same.
If you know the basics, you’ll be able to keep up with the competition. Connect with GTECH,a top rated seo company and we’ll help you more with these fundamentals.