How To Use Pinterest for Local Business Visibility [Best Hacks]

Saying about Pinterest, most people perceive it as an aesthetic platform with DIYs, home decor, crafts, and full of aesthetic images and videos; however, Pinterest can be used for more than that. Pinterest can be used for local business visibility. Using Pinterest for a local business is a good way to boost your online visibility and drive traffic to your website. It can also help increase foot traffic. 

When customers search for the ideas in your niche with the right approach, your pins will show up in their search results. In this blog, we will explore the best Pinterest strategies local business owners can use, and also look at how to set up a Pinterest business account.

Why Pinterest Matters for Local Businesses

With millions of users, Pinterest is not just a mere visual platform. It is a great opportunity for a business that is looking for visibility. For local businesses, Pinterest offers a unique advantage. Users are often searching for ideas, products, or services near them. What makes Pinterest marketing for local businesses different is its long-term visibility. Unlike Instagram or Facebook, where posts disappear quickly, pins generally stay longer. 

A pin can continue generating traffic years after it has been posted. Local searches are getting popular on Pinterest. People search for things near their locality. If you properly optimize the pins, your business will show up in these results. Using Pinterest for a local business helps build brand awareness, attract local customers, and increase foot traffic to your store.

Setting Up Your Pinterest Business Account

To start using Pinterest for a local business, first, you need to create a Pinterest business account. Creating a Pinterest business account will give you access to tools like analytics, ad options, and content insights.

Here is how to create a Pinterest Business account

1. Open the business.pinterest.com and click on sign up.
2. On the box that appears, input details like your email address, password, and date of birth, and then click on the Create Account button.
3. In Build Your Profile, fill out the fields and then click on Next. Up Next is to describe your business.
4. Fill out every field and then click on Next. Select if you want to run ads and then click Next. Select where to start or click on X to access your business account.
5. For Pinterest SEO best practices, use relevant keywords in your board names, pin titles, and descriptions. This helps your content to be discoverable in local Pinterest searches and also in Google searches.

Now, let’s look at the Pinterest strategies local business owners can utilize.

Pinterest Strategies for Local Business Growth

• After creating the business account, use smart Pinterest strategies that local businesses can rely on for their growth. The ultimate goal is to make your content, products, and services discoverable to potential customers in your area.

• Make boards focused on your location. The board should be named with the name of the product or service that you are providing, along with the name of your city or your region. This can help increase your chances of appearing in local search results. For example, Cafes in Bangalore.

• In your PIN title and description, include local search phrases such as near me or your city name, or local. This can improve its local relevance. And it is important for Pinterest for local businesses.

• Collaborate with other influencers or complementary businesses. Cross-promotion can help with the growth of a business and can improve visibility.

• Consistent posting of Pins will help to keep your account active, and thus, the Pinterest algorithm works in your favor. For example, post at least three to five Pins a day.

By following the right strategy, Pinterest Marketing for Local Business can help you in the long term. By matching your pins with your user’s location and search intent, you will show up in their Pinterest feeds and community.

Pinterest Ads and Affiliate Marketing

You can also make use of paid options and partnerships on Pinterest. Running targeted ads can help your Pinterest for a local business. Pinterest ads can be targeted based on location, interest, and keywords. This will make it an ideal platform for Pinterest marketing for local businesses.

Make sure to follow Pinterest Affiliate Marketing rules when you’re collaborating with local influencers or when adding affiliate links. When you are promoting a product or collaborating with someone, it should always be disclosed. Valuable and fresh content should be provided to the audience. The paid content should be relevant to your niche, and whether paid or organic, blending these types of content can increase your Pinterest impression and visibility to the local audience.

How to gain maximum visibility?

There are more hacks to boost your Pinterest for a local business strategy and help with your reach.

Use rich pins

Rich pins are the pins that will provide more information from a website, such as details about the product, the price, availability, etc. These types of pins will give more information to the users and can help in increasing the engagement of your post.

Upload Video Pins

Pins in the form of video can be highly engaging. Videos like product tutorials or “how-to” guides related to your service or product can help your content reach more audiences. These short-form videos easily grab the attention of the users.

Use hashtags

Along with giving descriptions to your pins, using hashtags, which are popular in your local region or hashtags relevant to the current scenarios, can help your post reach a larger audience, and this can increase the impression, visibility of your pins and thereby help with the growth of your business. 

Cross promotion

After posting your business-related pins on Pinterest, sharing your pins and Pinterest boards on various social media platforms like Instagram, Facebook, or via email can help your pins reach a wider audience, which will in turn increase your follower count. 

Using these simple but creative hacks on your Pinterest for a local business can be very helpful to increase visibility and for your brand’s growth.

Conclusion

This article is a guide to Pinterest marketing for local businesses. It has emphasized that Pinterest is not only for big brands, but it can also be a powerful medium for local businesses as well. By following the right strategy, Pinterest for local businesses can help your brand reach potential customers in your local region. Set up a Pinterest Business Account and use keywords, creating boards and pins which are specific to your location, can do wonders for your business. It will help to increase the impression, follower count, brand visibility, and drive more customers to your website as well as physical stores.

This blog is a guide to Pinterest Ads, which focuses on Pinterest Affiliate Marketing Rules and Pinterest SEO Best Practices. Following these creative strategies can help your content appear not only in Pinterest search results but also on Google. Want to know more about this? Contact GTECH Information Technology, a local seo agency in Dubai.