Redefining Fabrication Excellence: Shielders Advanced Industries Website by GTECH

Shielders Advanced Industries, a UAE-based specialist in bespoke armored steel fabrication, wanted a powerful online presence to showcase their industry-leading capabilities across defense, transport, naval, oil & gas, construction, and more. The goal: design a sleek, user-focused website to highlight their capacity, expertise, material options, and one-stop solutions while enabling seamless contact and lead generation. GTECH partnered with them to create a site reflecting their scale, prestige, and technical edge.

Working on this project demanded addressing several mission-critical issues:

• Showcasing scale & quality: Communicate the firm’s massive 11,000 sqm facilities, 250+ skilled workforce, and ISO-level quality systems
• Sector diversity: Clearly present diverse sector offerings (Defense, Transport, Naval, Oil & Gas, etc.) and fabrication services.
• Material transparency: Showcase well-stocked inventory across armoured, carbon, high-strength, stainless steel, aluminum, offshore grades
• Lead acquisition: Easy navigation to contact and inquiry forms to convert interest.
• Responsive, visual impact: Highlight industrial capacity through immersive layout across devices.

1. Research & Strategy

• Benchmarking against industrial fabrication leaders to align structure and messaging.
• Developed clear user journeys for clients from engineering firms and defense contractors.
• Defined personas: procurement managers, project engineers, decision-makers in defense/energy sectors.

2. UI/UX Design & Development

• Hero visuals emphasizing massive workshop and armored vehicles set the tone.
• Modular layout: About Us, Fabrication Capabilities, Sectors, Materials, Contact Us.
• Interactive icons for fabrication services (Laser Cutting, CNC Machining, Welding, Coating).
• Mobile-first responsive build to ensure seamless performance across devices.

3. Custom Website Development

 Key pages delivered with precision:

• Home: Highlights 11,000 sqm capacity, team size, facility locations.
• Fabrication Capabilities: Interactive breakdown—Laser, Water Jet, CNC, Welding, etc.
• Sectors: Detailed offerings in Defense, Transport, Naval, Oil & Gas, Construction.
• Materials: Rich descriptions of material inventory: armoured, high-strength steel, aluminium, offshore grades.
• Defense: Features SUV armour kits, APC kits, MRAP hulls, CIT vehicle kits, guard rooms, shooting ranges
• Contact: Prominent “Get in Touch” CTA, direct contact details, inquiry form.

4. Performance Optimization & SEO

• Optimized for fast loading and smooth responsiveness.
• SEO essentials in place: meta tags, alt text for images, structured site architecture.
• WordPress with intuitive page-builder allows Shielders’ team to update content effortlessly.

5. Security & Compliance

• SSL encryption ensures secure browsing.
• Backup and firewall integrations for data safety.
• GDPR-aligned data handling practices for lead forms.