Do you know that there are over 38000+ SaaS companies globally?
If your SaaS company is one of them, how can you expect to dominate in search results? Having an online digital presence just won’t cut it, you’ll need more than that: SEO, more specifically, Off-page SEO for SaaS. Since most SaaS brands have different markets and customer journeys, it is crucial to have a well-crafted SaaS off-page seo checklist that improves your visibility in search results.
Let’s learn about why SaaS SEO is important, its benefits, and a SaaS off-page seo guide to create one for your brand.
Before answering that, let’s discuss what SaaS SEO is all about. It is defined as the optimisation of a SaaS brand’s website to improve online visibility and search rankings on Google. It involves utilising multiple strategies, such as link building for SaaS, content creation, keyword research, etc.
But how does it differ from regular SEO? Well, the difference lies in their objective and strategic focus. Traditional SEO is more focused on improving general visibility, immediate lead generation and driving organic traffic to a site. It involves optimizing content, such as blog posts, guides, to rank for broader keywords and enhance visibility in the SERPs.
In contrast, SaaS SEO is focused on generating qualified leads and increasing conversions. The process involves attracting the right target audience, guiding them through a sales funnel and converting them into loyal customers. Since SaaS is a subscription business model, your prime focus must be on how to retain customers and attract newer ones.
This becomes even more relevant when comparing IaaS vs PaaS vs SaaS models, where each offers different levels of infrastructure, platform, or service to the end-user. While IaaS and PaaS also rely on visibility and targeted SEO, SaaS brands especially benefit from customer-focused off-page SEO to build long-term trust and retention.
This is why you must invest in a long-term SaaS backlink strategy, rather than a one-time approach. You must create content and touchpoints at every stage of the customer journey that educate customers and showcase your authority.
The goal of link building for SaaS isn’t about getting the initial conversions. It’s about implementing the right strategy that ensures organic traffic to your SaaS website keeps increasing, even when paid strategies slow down.
SaaS or software-as-a-service is a business model that offers users a solution that repeatedly addresses their specific business problem repeatedly. Even though that’s the case, customers need to find you online first. And that’s where you need SEO, as it allows users to discover your brand. However, this isn’t the only reason why off-page tactics for SaaS growth matter.
With over 30000+ SaaS brands out there, the digital landscape is a competitive field where every brand must have strong credibility, reputation and robust services to stand out. Various off-page strategies, such as link building for SaaS, digital PR signals search engines, and positively impact online rankings, domain authority, visibility, and trust.
Here we list out some points that tell why SaaS off-page optimization matters for brands in the long run:
In other words, incorporating link building for SaaS companies, if done right, is considered one of the more cost-effective strategies to build brand awareness, authority and consistent business growth.
The primary objective of a SaaS off page seo checklist is improving a website’s search engine rankings and overall authority. This is made possible by focusing on off-page SEO activities conducted outside the website. Take any SaaS off page seo guide, they are meant to enhance organic traffic and boost your brand’s domain authority.
Having a well-planned off-page SEO checklist helps avoid various SaaS seo mistakes, and it also comes with its perks, some of which are as follows:
An SaaS SEO checklist usually consists of the following components:
Each component has its own set of activities. Off-page SEO involves activities that are done outside a brand’s website to increase search engine rankings, visibility, authority, and trust. Let’s discuss the various SaaS off-page SEO best practices involved in off-page SEO.
One of the important activities in a SaaS off-page seo guide is finding new link-building opportunities. With the right set of tools, such as Ahrefs, Semrush, Buzzumo, etc, the task is easier. Performing an audit using the tools helps find out authoritative sources relevant in the SaaS industry.
The point is to choose websites with high domain ratings as they carry more weight and value when it comes to boosting your site’s authority. It is also vital to monitor any broken links and reclaim them if any.
Link building is one of the most important activities in the SaaS off-page seo guide. You can earn backlinks naturally by investing in tactics such as guest blogging, directory submissions, creating linkable assets such as infographics, how-to guides, etc.
For example, guest posting on respected sites within the SaaS industry helps generate backlinks that point to your site. These activities contribute to your online digital presence and act as a vote of confidence for search engines. When generating backlinks, always try to obtain them naturally and aim for quality over quantity.
An essential part of link building for SaaS companies is building robust relationships with prominent influencers. Collaborating with them helps increase reach and target newer audiences. Leveraging both your and the influencer’s social media platforms also helps enhance your brand presence and allows user engagement.
Social media platforms aren’t the only way to generate backlinks. Actively engaging in online communities, forums, and Q&A sessions is a viable off-page SaaS backlink strategy. Engaging with your target audience and sharing valuable information directly enhances your brand presence, builds trust and authority. As people are more likely to choose brands they trust, the chances of them becoming loyal customers are high.
Investing in PR strategies is another way to build credibility and awareness. This involves getting your brand and services featured in media or publications relevant to your industry. Being a SaaS brand, if you have an upcoming product release, you can secure interviews, actively engage in press releases to cover the launch.
Getting featured in media platforms isn’t easy, but you can start with traditional media. Always try to highlight your brand & product features, or give valuable opinions on the current trends in the SaaS industry.
Compared to on-page SEO that involves optimizing elements internally, off-page SEO strategies involve working on the outside to build trust, authority, to increase brand presence. With a well-planned strategic off page SEO along with on-page, keyword research, and technical SEO, it is possible to enhance your SaaS brand and make it visible to potential customers. Following the guide and the strategies described in this blog, you can kickstart your off-page SaaS SEO campaign.
However, if you are looking for expert search engine optimization services in this area, let GTECH Information Technology assist you. We are capable of enhancing your online brand presence and driving long-term growth with result-oriented marketing strategies. Contact us today to formulate the best SaaS SEO strategy.
The user-generated content platforms that are provided as examples through which the two have significantly…
In the age of AI today, the hype about "LLM vs NLP" is at an…
Thinking about whether to go with React or Angular for your next web project? You…
In the world of digital marketing, if you want to get noticed fast and make…
Think about it: when you scroll through your feed, why do you stop on some…
If you are serious about boosting your website’s SEO, having a well-structured XML sitemap is…