- Format: Formatting not only helps you keep your content organized, but it also helps search engines understand your content better. Using schema markup can also help you achieve position zero because your content is structured.
- Prioritizing Keywords: Do your research prioritize incorporating keywords or phrases into the important sections of your website (e.g., URL, meta description, page title, etc.)
- Think About Searcher Intent: Brainstorm and think about how your content can be used to answer a question asked in various ways. By being able to provide relevant answers to a question and related questions, your content becomes more relevant.
- Optimize All Content: While written content should be optimized to rank on SERPs, other elements like videos, images, graphs, lists, charts, and tables should be high-quality and engaging.
- Stick to Limits: Not all content has to be pages and pages long. For instance, featured snippets or content in ‘“position zero” are 40 to 60 words long.