02/ Objective
Filo’s objective In UAE was to increase their audience base and get as many installs as possible with a limited Budget.
03/ Action
- As there app has only launched on Android, We set up universal app install campaigns on Google, Facebook and Instagram targeting youngsters and their parents who’s kids are still in school and could use this app to their benefit.
- We tested multiple creatives, Videos, Statics and Text ads for these campaigns and filtered out the ones that were not performing well which helped optimize the campaigns even further.
04/ Result
We achieved 2,053 installs in the first month, with a limited budget and low cost per installs.