Mastering Skyscraper Technique: Build Better Backlinks Fast

Enterprises and businesses are in dire need of different methods. One among them is the link-building strategy. Many businesses use different kinds of white hat link-building techniques to get high-quality backlinks to their website. Are you one of them? Then, this blog post will uncover a prominent technique loved by SEO professionals around the world of digital marketing to amass quality backlinks. You will get to know about link building with skyscraper content and how to use the skyscraper technique.

What is skyscraper SEO strategy?

Skyscraper SEO strategy is one of the sought-after link-building strategies that you can employ to recognise the best quality backlinks within your niche. Once you have identified the best content in your niche on other websites, you will employ the skyscraper method for SEO, which creates a superior version of the content to pitch to the existing post instead of original content. The business that pitched hopes their content will be replaced instead of old content. The idea behind this link-building is that people love the most comprehensive and lengthy content compared to thin and incomprehensible content.

Steps to create a skyscraper SEO strategy

The following are the three steps to follow to create a skyscraper SEO strategy:

1. Identification of content – There will be tons of content within your niche. One do and don’ts of link building is identifying content that has already attracted quality backlinks instead of mediocre content.

2. Creation of content – Content creation is the next step. You need to outshine original content in terms of readability and comprehensiveness. To do this, you can use anecdotes, unfamiliar analogies, real-world examples and practical wisdom.

3. Reaching out to website owners – Reaching out to website owners is the last step after completing work on your content. You can create a simple and elegant pitch that points out why the business at the other end should consider your link over the original one.

Creating a superior version of content requires time, effort and good planning, but it will pay off because every business urge to link to the best resources; that is comprehensive and accurate. 

Does skyscraper link building overuse the link-building technique?

Skyscraper link building seemed to be employed by several businesses and startups to get quality backlinks. Because of its wide acceptance, some businesses overdo it, disrupting its effectiveness. Skyscraper technique will provide you with better links and opportunities to reach out to your content if you do it moderately. 

The misinterpretation of improved content

The meaning of better or improved content is changing among SEO agencies and digital marketers. It is quite difficult to determine high-quality content because the standards differ a lot. For some businesses, the longer the content, the better it turns out to be. Others consider that the more elaborate and content-rich information you have, the outstanding your content will be.

What exactly does your target want?

The length and relevant information are arranged simply and directly to win your target’s heart. On the get-go, they want comprehensive information, addressing all their concerns. On the other hand, you need to pay attention to the kind of content produced, because content matters in SEO. Google and other search engines value fresh content. To reap maximum benefits with the skyscraper method for SEO, you need to follow industry best practices.

How to use the skyscraper technique?

Adhere to the following best practices on how to use the skyscraper technique effectively:

A thorough research to find the best content

First, identify the content you need to tame. Use the right tools to find the best content in your niche for specific keywords. Always mention valuable resources every time you write a piece of content. 

You may find the following: 

• Articles
• Reviews
• Blogposts
• How-to guides
• Whitepapers

Create better content

Create outstanding content that you can pitch to your competitors and websites. It must cover all important angles of the topics, giving an in-depth knowledge about all aspects and practical steps to take after reading your content. Updating statistics, adding meticulous details, and multimedia elements of quality help you create stellar content rather than original one. Remember how comprehensive and full-fledged your content is; the higher your chances of getting a positive reply to a cold pitch.

The following suggestions help you create a better version of the existing content:

• Add additional information or angles – Your target can digest as much as new perspectives and rich information regarding a subject.

• Include numbers, insights, reports and statistics – You can include the latest reports, insightful information, statistics and numbers regarding the topic to elevate their interest.

• Make it readable – Higher engagement is the result of higher readability. You need to use simple sentences, easy-to-understand words and small paragraphs. You must be able to reach out to a 5-year-old as well as a doctorate holder through your content.

Reach out to the website

Find out websites of quality, superior quality that people will die to get a backlink from. With the help of a backlink analysis SEO tools such as Ubersuggest, Moz Link Explorer and Semrush, you can clearly find out the top websites. They are usually visible on the section “indexed pages”.

Tips on how to use the skyscraper technique work if you reach out to businesses correctly:

• Speak your language – You need to speak as you do in person. State facts and briefly elucidate why they should care about your pitching. Your language must sound original and specific.

• Include links – Once they decide to go for it, provide them with content that can be easily accessed from the get-go.

• Mention their effort – You can mention the most wonderful point you have identified in their effort, and begin pitching.

Quality backlink building strategies

Skyscraper link-building strategy is not the only one that works to get backlinks. Search engines have been recognising quality backlink building strategies, and these are important other link building strategies.

• Always create quality content
• Provide real value through insightful information
• Utilise existing relationships and other resources
• Establish yourself as a thought leader

Link building with skyscraper content will continue to be used by tons of marketers and businesses in the hope of getting genuine backlinks that matter in SEO. So, it’s a good investment to learn the technique and use it occasionally to reap the benefits.