HubSpot's organic traffic plummeted to 6.5 million visitors, matching 2020 levels. That's 5 years of SEO progress - gone.
A staggering 40% traffic drop between 2023-2025 wiped out $14.2M in organic traffic value.
HubSpot chased high-traffic keywords instead of authority. Google's new priorities made them pay the price.
Google's Site Reputation Policy hit hard. Even Forbes dropped freelancers to boost credibility - a wake-up call.
Relying too heavily on organic search proved risky. HubSpot learned the hard way about platform dependency.
Zero-click searches and AI are changing the game. Informational content no longer guarantees traffic like before.
HubSpot’s story reminds us to focus on value, intent, and staying flexible in a changing SEO landscape.