Keywords are the words people search for online. Using the right ones helps your content rank higher on Google. They connect users to relevant information and drive targeted traffic to your website.
Selecting the right keyword type depends on your audience, search intent, and goals. A well-chosen keyword improves visibility and engagement. Research and analyze trends to make informed decisions.
Keywords are categorized by intent, length, brand, and content type. Each plays a role in SEO success. Choosing the right mix boosts rankings, attracts the right audience, and enhances online visibility!
Intent-based keywords target the right users. Informational, navigational, commercial, and transactional—each serves a unique purpose in search. For example, "how to bake a cake" (informational), "Nike store near me" (navigational), "best laptop deals" (commercial), and "buy iPhone 15 online" (transactional).
Short-tail keywords have high search volume but high competition, like "digital marketing." Long-tail keywords are specific and convert better, such as "best digital marketing agency in Dubai."
Branded keywords drive direct searches, like "Nike running shoes," while non-branded ones boost organic discovery, such as "best running shoes for beginners." Using both helps improve visibility and conversions.
Use tools like Google Keyword Planner & Moz to find high-volume, low-competition keywords. Check search intent, CPC, and trends. For example, "best smartphones under $500" (commercial) or "how to bake a cake" (informational).
Stay ahead of the competition by selecting the right keywords that drive traffic and increase conversions! Find the best keywords for your business—contact GTECH SEO Agency today!