How To Create Competitor Comparison Pages That Still Work For SEO
SEO competitor comparison content about your competitor against yours is considered to be the most sought-after marketing strategy to get your target’s attention. It is because they could make informed decisions, and you can highlight the advantages and strengths of a product or service. In this blog, you will understand why to create competitor comparison pages for SEO and what a competitor comparison page is.
comparison pages best practices
What are competitor comparison pages?
A product SEO competitor comparison page can be explained as a special kind of landing page where you compare your service or product with your competitor’s. This is a marketing tactic and is used by content marketers all over the world to draw attention to the target person and help them show how your business offerings stand out from the competitors. You do not exactly know why you choose yours or a competitor’s. Therefore, it is better to highlight your strengths against their weaknesses. The idea behind it is, the core competency cannot be copied or imitated.
Why create competitor comparison pages for SEO?
From a business perspective and search engine optimisation perspective, it is good to include comparison pages in SEO. The following reasons tell you more about why to create competitor comparison pages for SEO.
Facilitate informed decision making – Informed decisions can be made by drawing on weaknesses and strengths.
Boost customer engagement – The real customers value product comparison pages because they need information to make a purchase, and this increases the engagement ratio and dwell time.
Boost in conversions – Comparison pages SEO helps customers determine the best service provider and helps in purchase decisions, leading to steady conversions.
Keyword Optimization – Branded and other types of keywords can be easily included and optimised to get better ranking for those on search result pages. These keywords can generate traffic as well as increase conversions on the SEO competitor comparison page.
Boost sales process – Boost the entire sales process, closing in on a purchase deal by highlighting the unique selling points of your business. To do this, you should know how to create SEO comparison pages effectively.
Vital parts of a product comparison SEO page
A table that compares features and merits
Unique selling point is highlighted as a core strength
All your social proofs
A catchy call to action at the end of the page
Side-by-side comparison of products or services
Writing comparison pages that rank requires an expert search engine optimization company or digital marketing team, who can do competitor keyword research, and analysis. Gone are the days when competitive analysis pages were used by software businesses. Now, everybody from e-commerce to service providers uses this to garner attention from their target persona.
Elements included in SEO-friendly comparison content
What are competitor comparison pages? You know it, but do you have any idea what elements are included in a comparison page? The following list gives you an idea.
You can achieve the following benefits by just understanding and applying comparison pages’ best practices.
Increased customer satisfaction
Helps in decision-making
Reduce returns
Increased brand exposure and brand identity
Boost credibility in your brand
Improved SEO and dwell time
Improved marketing
Customer clarity
Direct comparison
Opportunity to emphasise key features
How to create SEO comparison pages?
Adhere to these competitor comparison page tips while writing one on your website:
Consider search intent – Optimizing comparison content for SEO is difficult if you are unaware of what your users seek. You can use any SEO tool to find their search intent.
Optimised page structure – Page’s structure helps in understanding website hierarchy and contributes to user user-friendly experience.
Include tables – Adding a table of contents accentuates page structure and boosts overall SEO efforts.
Content matters most – Relevant at the same time crisp content highlighting the business’s USP against competitors’ weakness works well in comparison pages.
Inculcate SEO best practices – Inculcating industry best search engine optimization practices helps you reach out to more people with less effort.
How to create SEO comparison pages?
Utilizing search engine optimisation allows you to understand target audience behaviour, and SEO techniques for keyword research accentuate the product comparison page’s success. SEO is an essential characteristic of product pages:
Questions help a lot – Write down a bunch of questions standing in the shoes of your target, such as why they care about your business offerings over competitors’? What makes you stand out, and how can your brand help in problem-solving?
Keyword research – A thorough and meticulous keyword research using any SEO tool helps you segregate the best ranking keywords to be used in comparison pages. You may include all sorts of keywords from branded to long-tail keywords.
Content creation – As we have stated before, write content that is similar, considering user search intent while maintaining brevity and accuracy. Headlines are also very important for comparison pages.
Comparison pages best practices
Skimmable content – people are impatient and busy in their lives. You cannot demand their full attention and longer time. So, one of the comparison pages best practices will be to create skimmable content.
Inclusion of multimedia elements – Text alone cannot engage your target include appropriate HD images and infographics, or tables.
Effective keyword inclusion – Effective keyword inclusion comprises adding low-volume keywords along with high-volume keywords to get unique traffic and increase link juice in SEO.
Search intent matters most – Whenever you write a piece of content on comparison pages, make sure you include all key points your target seeks, and that their needs are covered in the content.
SEO competitor tracker tools help you understand the merits and demerits of similar businesses for effective SEO competitor comparison and content creation. Continuous research on competitors and building of business profile is another thing in SEO competitor comparison pages. We think you have learned much about all aspects of what competitor comparison pages are and how to write comparison pages that rank. It is good to learn these because at all times, people buy things from brands, and there is always an opportunity.