Digital marketers all over the world use a variety of marketing tools and strategies to optimize their marketing activities across multiple channels. However, there are a lot of tools available to the point that testing every single tool is not feasible. The idea is to choose the best ones from the lot and build your marketing technology stack for further use in the future. This is where having a collection of essential digital marketing tools packed into a single stack such as the MarTech stack is beneficial. Not only it is efficient and cost-effective but it also allows convenience and eliminates the need to search for individual ones. So, are you planning to go with building your marketing technology stack and want to know the top tools to include in it? Let’s get started.

Building a Martech Stack – Top tools to consider
What is a Martech Stack?

A Martech Stack, abbreviated form of Marketing Technology Stack is a collection of multiple technologies that various digital marketers use to optimize their marketing activities. The primary purpose of these technologies is to analyze vital marketing parameters such as customer data and campaign performance, streamline internal collaboration, as well as communicate with their client base. There is no size that fits all criteria when it comes to the tools for martech stack. Depending on the company and its priorities, it usually varies from business to business.

Recommended tools for martech stack

It can be pretty overwhelming to find the tools and build the best MarTech stack but we have you covered. Following is the list of some of the recommended tools worth checking out and using to build your preferred stack.


When you are busy focusing on your business, it is important to keep your customers happy too. However, handling all customer requirements manually and focusing on core business concepts can be a headache. This is exactly why a customer support tool like Zendesk will help you and is one of the recommended tools for martech stack. Using this tool completely changes how you run support in your company. Zendesk is a customer service platform that is designed to help businesses create meaningful and long-lasting customer relationships. Apart from helping create customer relations, it also helps deal with inbound ticket requests from marketing channels. You can use this tool for free with a trial.

Google Ads

There is no need to explain Google Ads because we all know. What it does is shows your ads to potential leads or target customers who might be interested in your product or services. Through Google Ads, marketers can place specific ads on search engines which will pop up when customers search for a relevant product. Since everyone uses Google, it makes sense to use them for marketing purposes. Apart from placing ads, Google Ads offers insights about the ads such as how it performs, what type of keywords to use, etc. When it comes to cost, you can even set a budget limit for each campaign. You only have to pay for each click that customers give on each ad.


No marketing is complete without landing pages. If you have forms, you will need landing pages and the best place to make them easily is Unbounce. This makes it a recommended tool for your martech stack. By using Unbound, you can easily create and publish customized landing pages that suit your business. The good news is that you can do it by yourself and don’t need a developer to code this for you. Unbounce comes with several exciting features such as an easy drag-and-drop platform that makes it easy to create the exact custom page you want. Other features include A/B testing for your web pages and more. Even though Unbounce is offered in three paid plans, you can start with a 14-day free trial to understand the basics.

Google Analytics

Google Analytics is every digital marketer’s ultimate companion for a successful business. Therefore, it must be yours too. When it comes to getting user insights and making the right decisions for customers, this is one of the best tools for martech stack. By using Google Analytics, you get an understanding of how your website and mobile app users get your content, how to improve factors, etc. For a more complete view, you can even connect analytics with other systems such as CRM. Above all, Analytics is free to use for most businesses.


If Building your marketing technology stack is your top priority, WordPress is a must-have tool in it. Over 450+ million use WordPress and is one of the most popular tools among businesses. You can create custom websites on WordPress and even applications depending on your business. What’s more, you get access to over 59,000 plugins that offer everything your website needs. WordPress can be downloaded for free, however, you will need to have domain and hosting which has to be paid based on the subscription method chosen but, that’s not a big deal.

Building a Martech Stack – Top tools to consider

So, these are some of the digital marketing tools we would recommend if you are planning to set up your martech stack version. As said earlier, the best choice is to choose the tools that work well for your business. If you do have some tools in your mind which are worth sharing, please let us know in the comments.

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