It is a no-brainer that near me searches have risen exponentially in the last few years and have become a staple of Local SEO services. The Google reports have showcased a 150 % growth rate when it comes to local searches that include a near-me qualifier. Even the global searches for near me have witnessed a growth rate of 400 % since last year.

With the boom in search volume a concurrent boom in keyword marketing. Local SEO services are optimizing for near-me searches. A few of them may go as far as changing their business name to include a modifier in ranking higher when it comes to local search results.

As Google continues to make algorithm updates to make better use of Local SEO services Dubai near me, it is quite possible that the traditional key targeting methods are over. The time is right to leverage new Local SEO Dubai strategies in order to be ranking in the local pack.

The prominence in overt of near me optimization

A few years back many sites included local SEO services in page titles and headings and a few of them went on to include near-me modifier. Due to the focus on literal keyword matching, businesses that adopted these changes or keyword-stuffed optimization saw results instantly.

If you were one of the early adopters of this strategy in your region then no doubt that local SEO services Dubai would skyrocket instantly.  Google is aware of the flaws in the algorithm interprets and has been thinking on how to reconcile the issue for a considerable period of time. After years of speculation, Google has announced a shift in the manner by which these keywords are interpreted.

Google is considering local SEO services near me as proximity rather than a keyword-matching phrase.

The impact of Googles local Search update

Since Google released its November 2021 update SEOs have a proper understanding of what truly ranks when it comes to local searches. They have announced three ranking factors when it comes to local results and when you consider these factors in mind it is clear that these optimization tactics is not going to have the same benefit as they used to have.

  • Distance- the distance that the service location is from the user
  • Relevance- the degree to which the business matches with what the users are searching for
  • Prominence- Business trust to have an idea of how your business is

The best way to present your business is to accurately present your business location and hours both on page and local listings.

Hours of operation

It is necessary to have your hours of operation visible both on page and throughout the listings, it is necessary that you keep them updated as a signal to Google that they accurate and up to date.

Google now automatically uses algorithms to update local SEO Dubai business. An example is that the business may be listed as closed on weekends but based on user traffic Google may mention that Saturday is the busiest day.

Schema markup

Schema markup is a code that uses a strengthened  description of a business that will be appearing in search results. If you incorporate scheme into the site numerous benefits are provided to the users. It can be used as a generation tool and implemented to your site through a plug-in or directly in the backend HTML.

Embedded maps

Embedded maps are referred to as interactive maps that can be coded to your website using an HTML script. Such maps not only facilitate a next-level user experience where it provide easy access to all the contacts of a business. At the same time, it offers a wealth of opportunities when it comes to local SEO Dubai due to Google Maps embedded API.

Users can now instantly reserve or schedule appointments on the linked map when using Google for reservations, according to a recent addition.

On- page content

An ideal place for Schema mark-up hours of operation and embedded maps to live is at a designated location on your website. When you have these pages it allows you to add SEO rich content, meta descriptions and geographically optimized title tags. It goes without saying that it turns out to be a bottom-funnel landing page for users finding your business via local citations.

Turn to trust signals

Apart from proximity, trust signals and reviews are important tools to consider. When you have a large number of quality reviews it serves as an encouragement for the users along with an EAT indicator for Google’s algorithms. It is better if you could incorporate an option of leaving a review on your site that nurtures leads with review request emails. This may overall the general outreach to your existing client base may solidify a strong foundation.

Though advocating for reviews may have a negative impact on local SEO services, still it is worth taking the risk. Google has taken into consideration that it gives due respect to all reviews be it positive or negative. They are of the view that it is better to have a mixed bag of reviews that would add credibility to your listing.

Another option that you can try to enhance credibility is citations. Though there are a few core citations for local business there are dozens of opportunities in listing your business elsewhere. The key for citation is name , address and phone number that is consistent across your site and the listings.

Despite recent updates, it is quite possible to rank for Local SEO services near me for your industry and in your niche. Well, it may not be directly interpreted in the form of keywords they are increasingly push in search volume and are increasingly pushing line search content.

Now the question is which is the best way to rank for local SEO services near me without targeting them? Showcase the business information on your website and throughout the web, let Google take care of the rest.

For more such updates, Connect with GTECH.

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