The devil is in the details; sure enough, enterprise eCommerce SEO hosts many devils! Many business owners and content managers focus on the big picture, as they should. But missing little details can have serious consequences. There are a lot of dos and don’ts that differentiate between a successful SEO and an amateur one.
Plus, SEO is a rapidly evolving practice, and that’s what makes SEO so fascinating to follow. Nevertheless, remaining updated on all the new tactics and maintaining a grip on best practices can be time-consuming and demanding.
That’s why we decided to curate a handful of the most common and damaging enterprise SEO mistakes that every brand should avoid. Read on to make sure you’re doing everything right.
As with almost all digital marketing efforts, enterprise eCommerce SEO relies on high-quality keywords. Before anything else, do an SEO audit to determine where you’re falling short. A gap in your keyword research means you’re giving away opportunities for nothing. This isn’t good for your website’s ranking and overall visibility.
If you’re not getting the expected result, revise your strategies, change your marketing approach, and appeal to your target audience with a fresh voice. Do keyword research in your niche market and find trending, high-value keywords.
Here are five keyword optimization services to improve your enterprise eCommerce SEO:
Stuffing product descriptions, blog posts, and news feeds with keywords, a common enterprise SEO mistakes, instead of useful content will hurt your website’s ranking. So, before creating content, find out which keywords contribute the most value and try to use them proportionally.
Single Metric Evaluation
Digital marketing is an increasingly complex field. Complex fields require complex methodologies. No single metric can give you a comprehensive assessment of your website or app’s online performance. Moreover, Google is constantly adding new layers to its search algorithms and integrating factors such as geo-location and search history.
A successful SEO practice should remain flexible and well-aligned with various metrics that measure visitor engagement, content quality, and website visibility. This way, you can maintain your competitive advantage despite new updates from search engines.
There are about 1.74 billion websites on the Internet, but it would be wrong to think that they all have something to offer. Even big brands and companies sometimes do not have enough content to make them valuable to users and crawlable by search engines.
There’s really no rule that says what type of content is best. It mostly depends on your niche market, content strategy, and audience persona. You can even use a combination of different content types, such as blog posts (or other text-based content), videos, podcasts, infographics, e-book style guides, etc.
And remember that “content still rules.” So get a professional content production team and have them remember that plain text is not enough. The goal should be original, research-based, and engaging content.
Lacking a Solid Strategy
Seneca once said, “If one does not know to which port one is sailing, no wind is favorable.” Running a marketing campaign is pretty much the same. You need a general strategy to define the role of every other component and set out specific missions for different people in your team to accomplish.
As the marketing team grows, the importance of a solid SEO strategy doubles. Connecting different departments, from content creators to IT folks, developers, PR, and others can turn into a real hassle. It’s not all about communication. It’s about sharing a vision so everyone knows they can’t operate in silos.
Outsourcing your SEO strategy to an eCommerce SEO agency is an excellent way to overcome cross-department challenges. Share your business objectives with their experts, and ask for a tailored and detailed draft of the strategies they seem fit to pursue those objectives.
Slow Page Load Speed
Slow page load speed is an absolute killer. No matter how good your content or how perfect your website design is, your efforts will be lost without a reasonable page load speed. In our fast-paced world today, viewers don’t really have any patience. That small detail sets apart successful business websites from those with no audience.
If you’re not sure how fast your pages load, use PageSpeed to figure out the root problems. If website plugins are causing speed issues, either replace them with efficient alternatives or ask an SEO expert to optimize them.
Sacrificing Everything for Traffic?
Driving more traffic to your website is surely important, but it’s not everything. If you prioritize traffic over all other SEO requirements, you will probably lose viewers instead of gaining. Remember that includes various parts of your online presence, from providing a better user experience to improving conversions and brand image.
But let’s be fair. Finding out the important aspects of your marketing campaign that require improvement isn’t that easy. You need a lot of experience to figure out what tactic and strategy work best in different situations. If you don’t have the expertise, partner with an eCommerce SEO agency and let them help you build a balanced SEO practice.
Partnering with an eCommerce SEO agency allows you to embrace different perspectives in your marketing efforts. SEO experts audit your website in-depth and come up with market-proven solutions. Enterprise SEO mistakes may be as little as a couple of dead links and poor CTAs. Still, you need a world-class team to find all those small mistakes and fix them.
Enterprise eCommerce SEO can be as diverse and complex as your business. The key to success here is finding personalized solutions that work best for you and not relying on typical SEO services. Remember that this wasn’t a comprehensive list of all the potential SEO mistakes.
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