All brands aspire to be seen. Visibility is especially important in online digital marketing, where many businesses try to get a larger share of the market pie and attract more and more audiences to their websites. That’s why SERP analysis, keyword research, and market analytics are now inseparable parts of modern-day SEO campaigns.
But SERP analysis doesn’t have a fixed recipe. Many marketers suffice to process their data analytics based on result intent. Others include business type, aggregators, comparative website analytics, and page type to create more accurate reports. Nevertheless, one variable usually is missing from the equation: the impact of source type in Google SERPs.
The impact of source type in Google SERPs is fairly underestimated. Source types define significant concepts that impact SEO, such as quality thresholds and topical authority. Understanding source types helps us better grasp the potential traffic opportunities and sketch out a detailed strategy to estimate leads/revenue based on online conversion rates.
That’s what we will explore here. We’ll see how the source type in Google SERPs helps devise better SEO campaign strategies and create an efficient marketing practice. Ready? Let’s begin:
Why Should We Define Source Types?
The short answer is ‘because Google does it too!’ Source type classification is a common practice that divides source types into two main categories: informational and commercial. But Google doesn’t stop there. It also compares websites based on their type. Search engine result pages for certain queries are more complex than others. Some queries include mixed intent that cannot be simply classified as commercial and informational.
But let’s review the role of quality threshold before jumping into ‘source types.’ The quality threshold indicates the score for ranking a certain query or a collection of queries. Quality thresholds are not static scores. Predictive ranking algorithms continuously change quality thresholds for better search engine results.
Many factors, including the website’s identity, general domain type, and context, determine its quality threshold. When Google is compiling and processing information to arrange the ranking of queries in a search results page, source type is the first determining factor that comes into play. SERP arrangement, therefore, will be based on these retrieved rankings and completed by other SERP features.
By understanding the source types used in ranking SERPs by Google search and display algorithms for certain queries, you can determine the viability of those search terms and point the algorithm to your source type.
Remember that every source type in Google SERPs has different thresholds. So, if you use third-party solutions for keyword research that measures scores based on single metrics such as backlinks on the landing page, you may not receive the most accurate results.
The reason is many source types on SERPs are not simply gauged based on one metric. The best practice to get accurate SERP analysis is to set multiple metrics, evaluate your website and content, and compare results against websites with similar source types and content types.
How to Leverage Topic clusters for SEO
Google loves organizing content. That’s why many SEO practices are centered around structuring content on websites. Topic clusters are one of the widely used methods you can employ to organize website content and let search engines know what type of content you are offering. Topic clusters consist of one core page and any number of secondary pages with a related topic and keywords.
Creating solid topic clusters and navigable information tree helps search engines understand the content of your website. This will give you an incredible SEO advantage to rank higher for targeted keywords and search queries. You can follow other SEO practices, such as high publication frequency, and create accurate, reliable, and useful content as well to ensure a higher rank in search engine results pages.
Remember that all language interfaces, such as the Stanford Natural Language Inference (SNLI) corpus, put together various pieces of processed data to improve their search algorithms. So, aside from semantics and in-depth keyword research, you can utilize topic clusters within your website, create an organized information tree, and add links to the core page to achieve maximum online visibility.
As you’ve noticed, understanding source type in Google SERPs is crucial for optimizing your SEO campaign. While many businesses consider result intent, business type, aggregators, comparative website analytics, and page type as part of their data analytics, most marketers do not realize the power of source types.
This can be an opportunity for you to integrate overlooked SEO practices in your campaign and gain a competitive advantage. It wouldn’t be an exaggeration to say that this tiny detail can open up massive potential traffic opportunities and help you devise new content creation strategies to increase leads and revenue.
If you’re interested in learning world-class SEO and marketing tactics, don’t forget to check out other blogs on our website. And stay tuned for new content!
For SEO Audit and Services connect with GTECH, a top SEO digital marketing company Dubai.