How To Build Brand Authority with Digital PR Link Building [Off-Page]

Brand authority is one of the many things that almost all brands seek to obtain. The more domain authority a brand has, the higher the chances of it being recognized by search engines as a reliable source of information. Brand authority is usually obtained by generating backlinks from reputable websites, an essential part of link-building. Compared to traditional link-building, digital PR link-building is being preferred as an alternative link-building strategy. 

What is digital PR? Let’s dive in and explore more about it, its set of benefits and how you can implement the right digital pr link-building strategy to improve brand authority.

What Is Digital PR?

Digital PR is a set of strategies that utilizes online tools and platforms to manage a brand’s reputation. It enhances a brand’s digital presence by creating strategic content and generating digital PR backlinks through outreach strategies. Compared to traditional PR strategies that rely on TV, newspapers, digital PR leverages social media, online publications, and partnering with influencers, journalists, bloggers, etc.

So, how is it related to link building?

With digital PR link building, you can create compelling content that captures the attention of high-authority websites. This results in acquiring quality digital PR backlinks to your site. As these links come from reputable sources and talk about expertise, authority, and trust building, Google views as trustworthy, which significantly enhances your domain authority and search engine visibility.

Decoding The Benefits of Digital Public Relations

What are the benefits of digital public relations compared to traditional PR? As explained above, it builds credibility, enhances search rankings, and, more importantly, improves your brand’s public image. But there are even more, and let’s learn about them below:

• Higher site traffic: With digital pr for link building, your brand and its services/products get mentioned more frequently on the web. This results in potential users starting to know about them and visit your site, thus increasing site traffic.

• Improved Online Visibility: Being featured on reputable websites helps reach a wider target audience relevant to your business.

• Robust media relationships: As digital pr for link building involves establishing relations with journalists, bloggers, influencers, etc, this ensures long-term coverage of your brand across multiple platforms 

• Boosted Social Media Engagement: Collaborating with renowned influencers and getting brand mentions on social media platforms boosts user engagement, resulting in higher conversions

Digital PR for SEO

Even though we are here to learn about authority building with digital PR, let’s understand more about digital pr for seo and the link between them. 

Digital PR merges traditional public relations strategies with digital marketing to build a brand’s credibility and mainly focuses on generating attention by creating quality content, media outreach, partnership with renowned influencers, and more. Online PR in digital marketing plays a key role here by combining outreach with SEO-focused content strategies. However, SEO is all about optimizing a brand’s website for increased visibility and rankings in the SERPs.

Even though they have two approaches, both strategies share common goals, which is to boost organic traffic and raise your online visibility. This is exactly when they work together by implementing a digital PR SEO strategy, they amplify your brand’s online presence. 

When you create content for getting digital PR backlinks and it is optimized for search, it will continue to drive traffic even after the initial attention has faded away. Despite this, digital pr for seo is not link-building, but rather an alternative to it. This involves leveraging public relations strategies to improve a website’s online search engine rankings and brand presence.

Factors to Include in a Digital pr link building strategy

Building brand authority is possible by crafting a successful digital pr for a link-building strategy. Merging both digital PR and SEO approaches helps create a solid plan that not only builds brand authority but also maximizes online visibility and drives lasting results. Here are some off-page SEO factors to improve brand authority that you should have in your digital pr link-building strategy.

Choose your audience

Before you plan on authority building with digital PR, choose your target audience first. As they are your ideal customers, you must consider several things such as the social media platforms they use, audience size, their interests and needs, etc. If you are new to this, checking out what your competitors are doing is a good start.

Develop a solid content plan

Creating a comprehensive content strategy is essential to improve domain authority with digital PR. This should include your long-term goals and content based on your industry, current trends and more. When planning the content, you can choose from any of the following categories:

• Evergreen content: This content is timeless and offers value for a long time. Content types include timeless topics, common questions, and problems that interest readers.
• Seasonal content: This content is created for a specific time of the year, such as holidays or seasons. Content types include blogs, social media posts that align with a particular season or event.
• Timely content: This refers to creating content that is relevant to current trends or events. The primary objective of timely content is to generate buzz and connect with audiences on an emotional level.

Attract backlinks with linkable content

When it comes to digital PR, most journalists, bloggers, and online influencers are looking for new engaging story pieces to share with their audiences. This is why you should focus on creating engaging linkable content, as it is the backbone of digital PR link building and a great way to generate backlinks. However, there has to be a wow factor in it, else it will be too boring.

This is where storytelling helps. By combining that with original data, you can create a visual story about your brand that offers value and motivates users to engage with it and generate backlinks to your site. Examples include infographics, interactive maps, etc.

Create an effective outreach strategy

Once you have created the linkable content, you must connect with relevant people or websites to generate backlinks. And for that, you should create an outreach plan that offers value for the host and their audiences. Having a personalised outreach plan helps build stable relationships with journalists, bloggers, and influencers, which is essential for achieving PR success.

However, when you pitch during the outreach process, it is important to make a strong impression and explain why your content is valuable to them. This helps your efforts stand out and results in getting better backlinks to your site. 

Implement Technical SEO strategies

Integrating technical SEO strategies into digital pr for link building amplifies the overall impact. When implementing a digital PR SEO strategy, optimizing the content by including relevant keywords, meta tags & descriptions, etc, increases the chances of ranking well in search results. This, in turn, gives your content higher visibility and reach.

Leverage Social Media

Every digital pr link-building strategy is only complete with a strong social media presence. Since this is the place most users spend time online, you can share your linkable content on your social media channels. This allows users to interact and engage with the content and enhance its reach further through sharing.

Winding Up

By now, you should have learned how to build authority online through digital PR link building. Leveraging this strategy creates impressive results such as higher brand awareness, organic traffic, and digital PR backlinks to your site. If you plan to generate backlinks through digital pr for seo, make sure to identify your audience, develop engaging, high-quality content, optimize it, and outreach it to reputable sources within your niche.

Do you want to know how you can improve domain authority with digital PR? Get in touch with GTECH Information Technology today. Our qualified team of marketers will create result-driven link-building strategies, seo reputation management, and other digital marketing services tailored to enhance your brand presence.