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When running Digital Paid Ads, success may come easy to some, while cracking success might still be a challenge for others.

This e-book looks through common mistakes you might be overlooking with your digital paid ad strategy. While some of these mistakes may be obvious and already identified by your organisation, some of these shortcomings will unearth optimisation areas that will surprise and intrigue, as we explore new strategies to make campaigns successful. There’s a LOT you need to know before you get started creating ads and campaigns. Why? Well, for starters, it’s easy to blow for your budget if you don’t know what you’re doing. While that’s great for the ad platforms, it’s terrible for your budget!

While running a paid digital campaign, it’s important to have the right mix of budget, ad format, campaign goal, targeting, duration, and the platform you are advertising on.

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