Pinterest Backlinks: Step-by-Step Guide to Boost SEO with Pins

Pinterest has gained attention from all over the world, and it focuses on visual content of all sorts. This visual content on the platform needs optimization and you need to understand how to optimize Pinterest pins for SEO to leverage its SEO benefits. The discovery and curation of images on Pinterest make it the best platform for boosting SEO efforts. You will get to know the relevance of Pinterest SEO best practices. Besides, if you are unsure of how to create Pinterest backlinks, we will help you with easy tips. 

What are Pinterest backlinks?

Before elucidating what are Pinterest backlinks, you need to clearly understand the working mechanism of the platform. It’s an image repository or social media network where images of one’s interest can be pinned on a pinboard. Since the platform allows sharing visuals and images, many businesses create backlinks using Pinterest for online marketing and commercial promotion. 

Pinterest, being an image-centric social platform, focuses on creating visual content. This visual content can be pinned to groups and can generate links. So, how can you build backlinks from Pinterest boards? Read on. 

Does Pinterest link building matter?

Absolutely. Pinterest link building matters for your business. Pinterest has the potential to generate lots of traffic and leads, and businesses of any sort can utilise the platform for the same. Google is full of tips to optimize pins for link building. Besides, search engines like Google want to amass diverse sources to provide top rank for your website on SERP, which now comprises Pinterest. The site is popular and has great authority. 

Areas of Pinterest backlinks

A Pinterest backlink guide can name areas where your business can get backlinks. Once you are backed by lots of backlinks, you can make use of Pinterest affiliate marketing. 

• Pinterest profile
• Pin Outbound link
• Pinterest ideas
• Board descriptions

Do Pinterest backlinks help SEO?

Many Pinterest backlink guides on Google prove the wide acceptance of the Pinterest platform for business marketing. SEO professionals create backlinks using Pinterest, and it is estimated that there are 400 million active users on the platform, making it worth spending time on link building. The following are the big reasons to consider Pinterest backlinks nofollow or dofollow in your search engine optimization strategy:

• Referral traffic – Building a thriving community for your business and engaging an audience for a considerable time can be easily carried out through referral traffic if you build backlinks from Pinterest boards. 
• Potential domain authority – We all know the relevance of dofollow links in SEO, but Pinterest links are nofollow by default it can increase your domain authority when a pin is added to the ‘idea list’
• Regular high-quality pinning helps SEO – High quality images shared via Pinterest on a regular basis has the potential to attract many backlinks to your business leading to high discoverability and online presence. 
• Accentuate traditional link-building practices – Overall link-building strategy can be positively accentuated if you are backed by quality Pinterest backlinks. These nofollow backlinks can drive some dofollow links and link juice in future.
• Increased online visibility – When someone searches a keyword and your business happens to create a board for that keyword on Pinterest, search engines are likely to show your images from Pinterest for that keyword search. It increases online visibility while earning you backlinks.

How to create Pinterest backlinks?

• Content is the key

Visual content on Pinterest needs to be well-created and optimised for quality and utility for end-users.

• Create citable content 
• Put your users’ needs first
• Use HD images
• Create visual content on recent fads
• Customise images as per the requisites

• Upload and create a board

Create a board on your most significant topic and commence your visual content on the board; so that people can see it and follow. 

Create backlinks using Pinterest is easy because all you need is a Pinterest account. To create a board on Pinterest, you can select one of these ways:

• Start by hovering over the pin from your page to create a board or
• Go to profile and then saved tabs. Create a new board from there. 

• Pin on group boards 

After pinning images, try to use different methods to promote your content for more visibility. Group boards are best for doing this:

• Find out the top ones to add pins for your business
• See if they accept any brand-new handlouts

• Pin Optimization

When you think of how to create Pinterest backlinks, you need ot be aware of pin optimisation. This helps you get relevant backlinks. 

• Use specific keywords of high volume in your titles as well as descriptions
• Small, mid sized and large business tend to use brand name on their pins as part of image optimization. 
• Always link to the first-hand image

• Ask your readers to pin images

Make your image pinning easier for your target so that you can reach out to get more backlinks. 

• Inclusion of catchy call to actions promotes pinning 
• Distribute your images on different social media
• If you have a good number of acquaintances, share pins personally on Pinterest. 
• Ask for repinning

Tools to track Pinterest backlinks

Almost all backlink audit SEO tools can be used on Pinterest link building, too. Every Pinterest backlink guide acknowledges the following tools for their effectiveness.

• Pinterest Analytics
• Majestic
• Ahrefs
• Semrush
• Moz

How to optimize pinterest pins for SEO?

• Pin more often – Pinning more often or continuously will be an added advantage.
• Pin a lot – Creation of multiple pins helps a lot, and you can cover all aspects.
• Content wins the game – Create content of quality and so that you can consistently engage your target audience.

So you get to know the relevance of the question, “What are Pinterest backlinks?” from reading this blog. We also hope you got the answer for ‘Do Pinterest backlinks help SEO? ’ They help your overall SEO efforts and nuanced link building. Understanding how to use image lazy loading and following the tips to optimize pins can really help you build worthy Pinterest backlinks.