Podcast Link Building & Interviews: Boost SEO with Every Conversation

Are you generating backlinks from reputable websites as part of your link-building process? There’s nothing wrong with this as it helps drive traffic and increase brand authority for your site. But have you tried podcast link building? Well, the concept involves getting backlinks to your site by leveraging podcasts. 

And why is this important? Well, according to statistics, there are about 584.1 million podcast listeners worldwide in 2025, and it is expected to reach 651 million by 2027. So, there are opportunities that you can leverage to enhance your site’s online visibility and search engine rankings. Let’s dive in and learn more about this and how you can create the best podcast link-building strategy.

Defining What Is Podcast Link Building

When it comes to link-building, most brands typically resort to blogging to build their content portfolio and highlight their value by reaching out to reputable websites to generate backlinks. You can achieve the same result by performing link building through podcast appearances, either by appearing on such media hosted by renowned experts within your niche.

So, podcast link building is an underrated SEO strategy that leverages podcast appearances to get quality backlinks. The process involves showing up as a guest on a podcast. The host of the podcast will often include a link to your website in the episode notes, description or the host’s website. This results in increased site’s visibility and authority as you start getting organic, high-quality backlinks.

Podcast Link Building Vs Interview Link Building

As you dive in further, some of you might confuse podcast link building with interview link building due to their similarity in function. However, there are slight variations between the two. Both of them are SEO link-building strategies in which a website gets quality backlinks by appearing as a guest on other websites and platforms. 

Interview link building works by being interviewed by a website, and the interview will be published on the host website with a link back to your website. In contrast, podcast link building is about appearing as a guest on a specific podcast. In this approach, the host will mention your site and potentially include a link to it in the show notes or episode description. 

Using interviews for link building works by identifying websites that have interviewed experts in your business and pitching them your offer to be interviewed. When it comes to podcast link building, you have to identify trending podcasts within your industry and pitch the host your offer to be a guest, and hope they agree to feature you and link to your website.

Discover the Top Benefits of Podcast Link Building

Apart from building domain authority, trust and search engine rankings, there are so many benefits offered by a well-crafted podcast link-building strategy. This is something you must know before kickstarting your link-building campaign. The benefits are listed as follows:

Enhances SEO performance

Let’s look at the most obvious benefit first. Podcast backlinks contribute to improved SEO metrics, helping your website rank higher in search engine results pages (SERPs). This is one of the most obvious SEO benefits of podcast interviews. Generating backlinks through podcast link-building translates to better SEO performance. This helps your website rank higher and appear first in SERPs. Most backlinks from reputable websites will be of higher quality, and regularly acquiring such links signals search engines that your site and content are relevant.

Compound Link-building

Another interesting benefit of what is podcast link building is its capacity for compound link-building. What this essentially is the capability of a single piece of content, such as a podcast appearance, continues to rack up backlinks over time in a compounding fashion. An example of this is that appearing on a very popular podcast can generate sufficient publicity for you and your site. The more people listen to your podcast, the more mentions they will make and link it your site.

Drive targeted traffic to your site

Most podcasts are targeted towards a specific niche and audience demographic. Most customers listening to such podcasts are more likely to be interested in your business products and services. So, if you appear on a podcast relevant in your industry, this can attract targeted customers, and you start getting traffic, which mostly results in higher-quality leads.

Your Guide to Podcast Link Building

So far, so good, isn’t it? You learned what is podcast link building, and the benefits offered. The next phase is learning this step-by-step guide that explains how to create the best podcast link-building strategy for generating high-quality backlinks.

Define your goals and target audience

How to build backlinks with podcasts? The first step is to define your goals and identify the target audience. This is needed because knowing your objectives and your customers helps you find podcasts whose audience aligns with your business expertise or services.

Find Relevant Podcasts

Upon learning what is podcast link building, and identifying your goals, start by finding out promising podcasts within your industry. This can be time-consuming, as there are around 6.5 million podcasts on the web. A good start would be creating a blank spreadsheet and adding the relevant podcast name and website link to it as part of your research. It is important to look for the best seo podcasts that regularly publish show notes or episode descriptions on their websites.

Do a thorough vetting process

Even if you have a list of content ideas on how to build backlinks with podcasts, not all of them need pitching. This is because pitching a podcast show is a time-consuming process, and doing it for the wrong show is not worth the effort. The following image shows how you should do a thorough vetting process for the right show.

Once the vetting process is done and you have found a podcast worth appearing on, the next phase is pitching by reaching out to the podcast host. As they receive a ton of requests, your pitch must stand out. You can start by creating a compelling personalised email that tells about your content idea, business expertise and how it offers value to the podcast listeners. Don’t forget to conclude your email with a polite call-to-action (CTA).

Prepare and record the podcast

Once your pitch is approved, the next step in how to build backlinks with podcasts is to prepare for your on-screen appearance. Start by researching recent podcasts to understand the conversation style of the host, tone, audience preferences, etc. You should also create a landing page on your site informing users about the podcast. It is important to allow the host to link this page on their website. Now, you must invest in good good-quality microphone and accessories to record the podcast episode. Once you finish recording, make sure to follow up with the host to confirm that your backlink will be included in their show notes or episode description.

Promote your podcast episodes

Without promotion, you can’t expect to get listeners for your podcasts. Promoting the podcast episodes benefits both you and the host by increasing the episode view count, visibility and audience engagement. There are many ways to promote the podcasts. You can share it on your social media channels and tag the host. Or the podcast can be repurposed into other content forms, such as videos, to get better reach. Having a solid background guide to video marketing strategies can complement your marketing efforts.

Podcast link-building is not only about getting backlinks, but it also opens up opportunities for the future. You can do a follow-up by thanking the host and offering an opportunity to collaborate again. You can also ask hosts for other podcasts that might be interested in featuring your brand as a guest.

Important Tips for Podcast Link Building

Now that you are all set, how about starting a new podcast for link-building purposes? Launching one is a great opportunity to generate backlinks and improve SEO. The above guide to podcast link building should have given you an idea of where to start. Here we list some best-case practices to make you competitive.

Choose the right guests

This is one of the crucial tips for podcast link building. Once you choose a relevant podcast to conduct, make sure to invite industry experts within your niche or renowned influencers as guests on your podcast. They are more likely to share the episode with backlinks to your podcast on their platforms.

Leverage collaboration opportunities

As told earlier, podcast link-building offers more than just generating backlinks. If you have created a successful podcast, you can essentially collaborate with other reputable podcasters or businesses for promotion, ultimately benefiting both parties.

Maximise sharing

The more number of people who listens to your podcast, the more opportunities for multiple sharing exists. Leverage that by making the episode sharing process simpler for your audience. Consistent podcast guesting for SEO significantly boosts your online presence.

Winding Up

When it comes to generating backlinks, it is possible to achieve this through both podcast link building and interview link building. However, it all depends on your goals and strategies. A podcast link-building strategy, when rightly executed, is highly effective in getting backlinks and improving SEO rankings and online visibility.

From the above SEO benefits of podcast interviews and the detailed walkthrough, you must have a thorough understanding on how to build backlinks with podcasts. If you are still troubled with doubts, then let GTECH Information Technology help you with that. For years, we have delivered exceptional digital marketing solutions as we are one of the best search engine optimization agency for clients across the globe. Consult with our team and watch your brand grow as expected.