All of us are aware that floristry is a cutthroat, competitive business, and this is true online. Competition is rampant, and few are successful. So how can you stand out? SEO is the only way, and it is a great start. Let us know about SEO for florists before we take the plunge.
More about SEO is the topic of discussion
Search engine optimisation is a marketing discipline focused on growing visibility in organic, non-paid search results. Simply put, the first page of Google SEO has numerous aspects, from the text on your page to the way other sites link to the web. In some ways, SEO is about making your site structured in such a way that search engines understand it.
It is good to adopt a friendly module when it comes to SEO for florists. This cannot be achieved without making your site better for people. This is the logic of Google and renowned industry experts like Moz and QuickSprout have given their nod of approval for the same.
SEO in the floral business
Search engines provide results based on intent. An example is to think of a person who is searching for a wedding florist and not finding you. If your website is invisible to the search engines, you miss out on potential customers.
Search engines can be thought of as answering machines. Once a person types a keyword in a search box, the search engine examines millions of documents and does a couple of things. First, it returns results that are relevant to the search query and ranks them according to the reliability of the website providing the information. It is both relevant and reliable that the process of SEO should influence
Relevance and popularity are assigned by mathematical algorithms. Though the inputs of these algorithms are bound to change, presently the main search engine ranking factors are
- Domain-level brand metrics
- Page-level link features
- Engagement and traffic query data
- Domain-level keyword usage
- Domain-level social metrics
SEO specialists always find methods to extract information about how a search engine page rank.
How florists can cash in on the power of SEO
Florists can harness the power of SEO in the following ways:
Register with Google My Business and other directories
Google my business listing, as this is a listing that will show up on Google Maps. It will display your opening hours. Google loves physical stores and is bound to attain a higher ranking in comparison to non-local businesses.
There are a few directories where you can register your business. Some are free, like Google My Business, and others will levy a listing fee. But to get maximum exposure, try to go for as many as you can.
- Google My Business
- Bing Local
- Yahoo Local
- Merchant Single
- Inside Page
- Yellow Bot
There is a lot of competition when it comes to SEO for florists. Less competition makes it easier to be included in the first three results on the first page of Google. This is what you want, as the subsequent pages do not count much.
Selection of keywords carefully
You do not want keywords that are oversaturated or ones that do not convert well. Using Google Trends and Google AdWords can help you find ideas for your keywords.
Competition for florist-related keywords and town names can be tough if you are located in a big city. So, it makes sense to be more specific location-wise. If you still want to use a town name as a keyword, look it up on Google to see who your competitors are. Still, if you think you can make it to the first page of Google, then go for it.
The ways by which you can win over your competition
- Check if the pages showing up on the first page look targeted at the keyword.
- Would you be providing content of higher value? Be honest with yourself, as people are looking for useful information and not a row of perfect pictures.
- Is it possible to obtain good links to your site? You need to go the extra mile and get links from websites in the related community.
- Check the URLs of your competitors to see if they have the keyword in them. If they do, this is a good sign.
Google loves lots of HTML text
Algorithms love to text as they can analyse it, while videos and images they cannot read. They can be made visible to the search engines manually, but they still have less value than the HTML text.
If you are setting up your website or going through a redesign, go with WordPress. Google loves it, and so should you. It is easy to use, and the plugins mean you can enhance the functionality without the expertise of a developer.
An ideal page should do all the following:
- Relevant to a specific topic
- Insert a subject in the URL.
- Add the subject in the title tag.
- Include the subject in the alt text.
- Specify the subject numerous times throughout the text content. Keyword density is not that important, so do not try to stuff keywords without a purpose.
- Unique content about a given subject
- Linking back to the category page and the subcategory page
- The link pointing to the homepage
Never undervalue people’s laziness or need for immediate fulfilment. Someone conducting a search on a mobile device is not going to bother switching devices just because the website is not loading properly. This means a customer is lost.
If you think mobile devices are negligible, then think again. In 2015, Google officially declared that mobile devices trumped desktops.
By now, you may have realized the importance of SEO for florists. It provides you with the perfect opportunity to start a campaign for digital marketing. Search engines update their algorithms frequently Black-hat methods that were effective yesterday will therefore be obsolete today. Good content is readable by machines and loved by people.
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