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Link building is regarded as one of the pillars of SEO strategy. Every link built will lead to more traffic and engagement on the pages. There are so many facts and myths about link building. A proper link-building strategy only gives you conversions for your pages; if you do not do link-building properly, it will not create any conversions or ranking for your pages. 

So appropriate link building is essential in SEO. It can be difficult to prepare for link building. But before you create a link, consider all the facts and myths. After properly analyzing the myths about link building, start yours properly. There are numerous link building myths that we will discuss below, let’s get started.

Top Link-Building Myths of 2023
Backlinks: The Most Important Google Ranking Factor

The first and most common link building mistake is that Google’s ranking is determined by backlink building. We know that backlinks are an essential part of SEO, but backlinks are not the only Google ranking factor. Google ranks pages based on different criteria. So the notion that backlinks are the most important factor in Google ranking is a myth. The ranking of importance is largely a secret, even though we are aware of specific methods for increasing rankings. 

This is so that the algorithm can produce an authentic and trustworthy online experience. Having said that, the entire procedure would be somewhat worthless if Google revealed precisely how to manipulate the system. In other words, if you want to improve your website performance and rank higher on the SERPs, you’ll have to continue to put time into other SEO strategies like content optimization.

The Death Of Guest Blogging

The next link building myths is related to guest blogging. Guest blogging is the main strategy used by most digital marketers for getting more traffic to their pages. However, some rumors are circulating that guest blogging is no longer viable or that any guest blogging will not result in traffic to your website. However, this is a complete myth. Guest blogs play an important role in link-building and driving traffic to your website. You can connect back to your website in a significant and pertinent way by guest posting.

The backlinks from your guest posts can and should, once done correctly, appear as though you have been suggested by that publication. You can simultaneously attract Google and prospective consumers by blogging from the perspective of the hosting while quietly mentioning your branding, products, or website. Also, make sure that while posting a guest blog, you write at least 700 words.

Top Link-Building Myths of 2023
Internal link building doesn’t matter as much

While writing a blog, you are building links externally. Many people consider that external link building is essential and will help you get higher rankings on Google. But the truth is that internal link-building plays a crucial role in getting your pages a high rank on Google. Because, as you build internal links, your audience will be able to easily navigate to your other pages, resulting in increased traffic to your web pages. 

You have the option to change the internal link anchor text for certain web pages through internal linking, which will improve their ranks for a wider range of keywords. Additionally, it enables you to manage the placement of internal links on your webpage and gives viewers and Googlebot an alternative route to navigate.

Links from unrelated websites won’t be counted

If you have built external links to other websites, make sure they are to trusted or premier websites; otherwise, they will not count for Google rankings. Do you believe this? But this is another link building myths. The truth is, you can choose any website or webpage for external link building according to your topic and your convenience. Expanding the significance margin when seeking link opportunities is frequently required in extremely competitive areas to consistently develop decent connections. 

When contemplating websites to receive links from, investigate chances that are one or two steps beyond your primary market. The quantity and quality of link opportunities can multiply tenfold, opening up previously unseen opportunities for link generation. Any premium website does not give you any additional points, while Google rankings or any link building to an unrelated website does not affect your Google rankings.

Top Link-Building Myths of 2023
Linking Has No Effect on Google Rankings

The next among the myths about link building is that link-building has no role in Google rankings. This is meaningless because link building plays a significant role in ranking. If you do external and internal link building properly, that will help you get higher ranks on Google. Internal linking is a component of on-page Search engine optimization. Your on-page SEO tactics are what makes it easier for Google’s bots to crawl and comprehend your material, which raises your user experience score. 

Your website’s internal linking system also conveys important information to Google regarding the credibility and significance of your content. On the opposite side, backlinks support the off-page Search engine rankings of your website. Having high-quality backlinks will give Google the idea that your webpage is well-liked, which will increase your reputation in the rankings. When writing SEO blogs, a proper link-building strategy is essential. 

Achieve A Minimum Domain Authority

Another link-building myth is linked to domain authority. Do you believe that a high domain authority will give you a high rank on Google? However, a high domain authority does not guarantee that any pages will rank higher on Google. When considering how to rank searches or handle links from domains, Google does not take any of these domain scores into account. 

A link from a domain with poor authority, such as a local library or a website with valuable information, cannot just carry link equity. Additionally, it can direct traffic. High-DA websites will probably use very few links. On the other hand, lesser authority websites have fewer competitors and are more able to provide you with the backlinks users want.


The purpose of links is to show search results whose contents are improved by the links. If a link leads to a webpage that has no connection to or real value from the site that is linked to you, it may be more detrimental to your site’s ranking than beneficial.  A proper external and internal link-building strategy is essential for websites that need a high rank on Google. There are many myths and facts related to link-building, so when you build a link for your website, take care of them.

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