2022 eCommerce Marketing Trends

The Importance of eCommerce Trends

Emerging trends in eCommerce marketing tell you about your business but also allow you to address your consumers’ needs and preferences. With the eCommerce industry constantly evolving in order to accommodate consumer demands, it can be hard to keep track of what you are doing well and what you need to work on. Here are the 2022 eCommerce trends you should check out:

Making the Most Out of the Mobile Experience

With more customers using mobile devices to look up trends and shop, you will need to make sure that your website is designed for mobile devices.

Voice Search is Growing

Consumers are using their voice in everyday tasks and that includes shopping. Simply asking a device what to look for gives you the opportunity to optimise your websites with keywords, phrases, and content that will lead customers to you. With technology advancing to accommodate the growth of voice search eCommerce, this is a trend you want to look into.

User Experience

Personalising your users’ experience (UX) at every touchpoint of their customers should also be a priority. Increase eCommerce user experience by always providing quality customer service, easy website navigation, competitive prices, or effective shipping and returns.

Increase Conversion Rate

Today’s technology makes it easy to adopt conversational commerce and optimise websites. Interact with their consumers and address their needs immediately then make sure that their experience on your website is top-tier. You can easily increase your consumer retention rate, loyalty, and decrease the number of abandoned carts by testing out different versions of elements on your website and choosing what performs better.  

Content Marketing is Key

With the amount of information readily available today, consumers are flooded and do not have the time or patience to check out your banner or pop-up advertisements. Get through to target audiences with high-quality content that engages and effectively promotes your business. You can work on your business’ eCommerce content marketing by investing in blogs or podcasts to really stand out.

Artificial Intelligence, Machine Learning, and Augmented Reality

Machine learning (ML), augmented reality (AR), and Artificial intelligence (AI) in eCommerce is another upcoming marketing trend.  AI chatbots, in particular, are going to be the standard in order to answer customer queries and provide hyper-personalised customer experiences.

AR is also going to change the playing field because customers can truly see what products you are offering which will help them make buying decisions.

Video Marketing Works

Customers enjoy videos more than any other type of advertising because of the story they provide. Engage your audiences with eCommerce video marketing and let them relate to what you have to offer.

Optimise Your Supply Chain

Every customer wants to receive their products as soon as possible. With quick deliveries and easy returns, your customers will trust you and be more satisfied with your service.  

The Era of Social Media

Social media eCommerce now makes it easy for customers to browse and shop because of the integrated businesses on platforms. Not only do customers no longer have to leave social media platforms but you can continue to attract them by being active on social media.

Influencer Marketing

As social media continues to dominate business, investing in influencers can reach target audiences or niches more effectively. You can build a larger following and boost your reputation through influencers that customers trust.

Personalisation is Expected, Not Recommended

Emails, product recommendations, and bestseller lists are just a few of the ways you can personalise attention. Get to know your customers and their shopping habits or preferences using AI and ML. This powerful strategy works and you can actually benefit from hyper-personalisation.

Have More Payment Options

Offering different payment methods can increase conversion rates because consumers have the choice of picking a method that best works for them whether it’s Apple Pay, PayPal, or cryptocurrencies. You can also give consumers the option to save their personal information and preferred payment method for future purchases to save time.

Get them to Subscribe

Use a subscription model for your products and services to keep your customers loyal then return time and time again.

Ethical, Sustainable Business

Consumers are being more aware of their impact on the environment and want to shop at ethical and sustainable businesses. Think about how you can become more eco-friendly in different areas of your business or along the supply chain. With sustainability in eCommerce, Mother Earth and your consumers will thank you.

Retargeting Ads

When your visitors browse your website and leave without purchasing something to check out the competition, make use of dynamic retargeted ads. Ecommerce retargeting is effective because this way, your shoppers will be reminded of your brand and be more inclined to shop from you.

Direct-to-Customer (D2C)

Instead of the traditional sales model, you will see more businesses opting to send products to customers directly from manufacturers. The only thing between you and your customers are advertisements or your eCommerce site. 

Buy Now Pay Later (BNPL) Plans

Post payments here to stay because they are typically free of interest, unlike credit card payments. Adopting the Buy Now, Pay Later model has been proven to boost sales and reduce the chances that consumers will abandon their virtual shopping carts.

Conclusion

While these eCommerce marketing trends have shown to be effective, take your time in implementing certain strategies and methods to see what works best for you and your consumers. You can also connect with GTECH – Digital Marketing Agency in Dubai for eCommerce marketing services.