01/ Overview

In partnership with Sweetwater MEA, GTECH helped design and develop the launch campaign website for ADIDAS ORIGINALS X ARWA AL BANAWI sneakers in Saudi Arabia.

Seeking to empower women from her home region and beyond, while demonstrating a firm commitment to communicating Arab culture to the world, the Arwa Al Banawi Forum silhouette, pays homage to the designer’s Gulf roots, reimagining them in a new context.