EDGE Group, an advanced technology group based in the UAE, wanted to create digital brochures to showcase their products and services for the 2021 IDEX event. GTECH was tasked with creating trackable QR codes which takes users to the respective digital brochures for more information.
The International Defence Exhibition & Conference, or IDEX, is the largest defence exhibition and conference in the Middle East and takes place in Abu Dhabi, United Arab Emirates.
Each digital brochure had a unique trackable link that was used to generate the QR codes. These QR stickers were placed on products and product stands during the IDEX exhibition. Using bit.ly GTECH was able to provide a report on the number of clicks, geographic location, device type and top performing content.