DMCC (Dubai Multi Commodities Centre) approached GTECH with a set of specific objectives for their online registration and event management system:
- Boost event registrations: Create a user-friendly and visually appealing platform that would attract increased online registrations for their diverse range of events.
- Simplify and secure online payments: Integrate a secure and PCI-compliant payment gateway to facilitate quick and convenient online registrations, boosting conversion rates.
- Improve attendee experience: Automate post-registration communication by sending confirmation emails, invoices, and event details, and implement a swift and efficient check-in system using unique barcodes.
- Enhance operational efficiency: Reduce manual tasks such as badge printing and attendee registration by automating these processes within the platform, saving time and resources for the DMCC team.
- Gain valuable data insights: Track attendee demographics, registration patterns, and event preferences to inform future event planning and marketing strategies.
GTECH, a maestro of event technology, meticulously crafted a bespoke solution that exceeded DMCC Events’ objectives. The platform featured:
- Intuitive event listings: A visually appealing and easy-to-navigate interface showcased upcoming events with detailed descriptions, speaker profiles, and clear registration options.
- Seamless payment integration: A secure and PCI-compliant payment gateway facilitated safe and convenient online registrations, boosting conversion rates.
- Automated notifications: Upon successful registration, attendees automatically received confirmation emails, invoices, and event details, ensuring clear communication.
- Barcode generation and verification: Unique barcodes generated by the system enabled swift and efficient check-in at venues, reducing wait times and enhancing guest experience.
- Comprehensive on-site support: GTECH’s on-site team provided real-time support, pre-printing badges for various attendee types (delegates, sponsors, VIPs, staff), handling last-minute registrations, and ensuring smooth event execution.
GTECH’s solution successfully achieved DMCC Events’ objectives, leading to:
- Increased event registrations.
- Enhanced attendee satisfaction according to the post-event surveys.
- Improved operational efficiency by automating major manual tasks.
- Valuable data insights informing future event planning and marketing strategies.
GTECH’s expertise in event technology proved instrumental in powering DMCC Events’ success. They crafted a platform that not only streamlined registrations and access control but also delivered valuable data insights and an exceptional attendee experience.
With GTECH as their tech partner, DMCC Events continued to be a thriving hub for Dubai’s business community, fostering connections, igniting ideas, and propelling industries forward.