Conferences are considered to be important events for industry professionals and businesses. To remain on track, be well informed, and reach out to a global audience, every corporation and business should engage in online conference registration services. In the last few years, the number of conferences has increased considerably in the UAE. Still, the number of guests is downhill due to the faulty conference registration system based on research inputs.
The tech event industry with its continuous efforts and development is trying to introduce an improvised model with enhanced conference registration services. Since this is an important aspect of the conference, if the right approach is not utilized you could end up with event attendees disappointed with few registrations. Below are a few tips or tricks that you can adopt to boost your online conference registration services. But before we dig deep down to such pointers let us try to understand why we need to adopt such a practice and why.
What is a conference registration process?
A conference registration system advocates a series of steps. The steps include finding the conference, filling out the registration form, payment and confirmation along with the on-site check-in. Even the process varies according to the nature of the conference and the registration system used
The need to improve the conference registration process
To hold a conference for any industry or business there are numerous things that need to be arranged. You need to find a suitable speaker, line up the events, organize the team, tent, event, food, accommodations and a variety of other things depending upon the type of conference.
Once all these things are in place think about the online conference registration service. Registration along with ticketing are the initial stages where an audience invests in an event and making it seamless is important. It is going to create long-lasting impressions leading to more registrations.
Still, many businesses and event organizers undervalue how the registration process can influence the attendees. To make them aware of the powers of conference registration services below are mentioned some of the useful strategies.
Tips to improve your conference registration process
Below are a few tips that you can follow to enhance the conference registration services and formulate an immersive experience. Make sure that you do not miss out on any of the tips.
Make a seamless conference registration microsite
An engaging event registration page would be your first initiative in informing your audience about the whereabouts of the event. In addition to spreading event awareness as a mode of communication is vital to bring in more users.
There are various options for building an event registration page and enhancing the conference registration process. You can build a separate website for the conference of your existing company or simply a microsite or registration page, you can build it on the theme and a set of topics. The site can be customized as per your needs and requirements and may be worthwhile for hybrid events and in-person events.
- The microsite must be user friendly
- It needs to be conference focussed and have all the information things covered including venue, timings, speaker, guests and activity lists.
Creation of a mobile event app
Most of the internet users have smartphones and this fact is essential to say an integrated mobile conference record-keeping app. Although creating a mobile event doesn’t take much time, the results are noticeable. Ensure that the mobile app is customized and is responsible for different screen and device systems.
There are numerous benefits of an online conference registration system app. You may find updates, notifications and various other information that is useful to the users. Additionally, hybrid events may find this app helpful even for event registration. Even the app can be integrated with a hybrid meeting platform for optimal use.
Simplify the entire process and reduce the timing
Time plays an important role in our lives and events too. Your registration process needs to be short, explicit to the point focussing on the information you literally wanted. Furthermore, you need to be aware that there should be no hidden fees involved and for event ticketing transparency is the best approach.
Make sure that you are not stuck in repeatedly filing captchas or proving their authenticity via emails or OPTS. All these efforts in combination can reduce the reputation of your site and mobile app leading to a drop in the conference registration process and conversions.
Multiple payment options
This is the final era of the conference registration system. But the most crucial one. The reason why it is important is that without payment no one can enter the conference. There could arise issues in integration of one specific application so it is necessary to set up a worldwide payment application.
So, it is better to set up multiple payment options meaning you can register from anywhere by following a hassle-free process. But allowing both debit and credit card options plays a significant role. While supporting international debit cards can make your international conference truly international in many terms and provide a positive impression.
Promotion of the conference registration portal
Promotions and marketing are challenging points and when it comes to marketing the event registration the challenge goes beyond that. But to make any event or conference increase the attendee’s headcount is vital. So, in this regard, you can take various measures related to promotions.
Various channels are there where you can promote your event like social media, infographics and initiating a hashtag campaign. Once you introduce inbound marketing you may perform the best SEO practice in linking with your conference registration website.
Enhance your online conference onsite registration experience
A conference registration cannot be in an online mode as there are a lot of attendees who prefer online registration. Even there are last minute attendees who play an important role in the success of an event. Irrespective of the fact on how effective and seamless you have made your online registration process, the check- in process can break your event.
You can set up a conference registration desk where registration can be done without any hassle. Even you may introduce e- tickets or m- badges that you already did by online registration needs which has to be verified with the zapping process. The process is expected to eliminate long queues. Technology has an important role to play in the success of an event.
Enhancing the conference registration process is a tough nut to crack but with an event tech solution it can make the entire process seamless. There are various tools, smart registration process and professionals who assure success of an event regardless of the conference size and type. With the right equipment, professionals and effort you can enhance your conference registration process.
By following the above steps, the conference registration system becomes seamless and helpful in enhancing attendees’ consultation journeys. If someone is considering such an event tech solution it can help you in developing a customized event app and a microsite. There are professional companies who are there to help and guide you in this regard.
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