Event Registration Website for NEOM ZERO GRAVITY URBANISM
GTECH was entrusted with designing and building the event registration website for the NEOM ZERO GRAVITY URBANISM exhibition in Venice. The exhibition, held from May 20 to September 24, 2023, showcased groundbreaking proposals from renowned architects and aimed to address global environmental and social challenges while promoting a balance between nature conservation, livability, and sustainable human progress.
Goals and Objectives
The primary objectives of GTECH’s event registration website were:
- Facilitate visitor registration for the exhibition.
- Manage event information effectively.
- Enhance the overall user experience.
- Implement an on-site check-in system using QR codes.
- Provide a comprehensive data collection form to gather visitor information.
Website Design and Features
GTECH developed a user-friendly website with two distinct sections: one for general registration and another specifically for speaker events. The website incorporated the following key features:
Visitor Registration System:
GTECH created a seamless visitor registration system that captured user details and issued QR tickets. The registration form collected essential information such as name, contact details, and preferences. Upon successful registration, visitors received QR tickets via email.
Data Collection Form:
GTECH provided a comprehensive data collection form that allowed visitors to provide in-depth information about themselves. This form helped organizers gather valuable insights into the demographics, interests, and preferences of attendees. The data collected facilitated future event planning and personalized engagement with visitors.
On-site Check-in System:
To streamline the entry process, GTECH implemented an on-site check-in system using QR codes. Attendees could either print their QR tickets or display them digitally on their smartphones. On-site scanners effortlessly read the QR codes, verifying visitor authenticity and granting entry.
Advance Registration:
Registration for the event was opened well in advance. This allowed organizers to gauge initial interest and estimate the number of attendees. It also helped in planning logistics, ensuring a smooth and hassle-free experience for both visitors and exhibitors.
Reminder Notifications:
Closer to the event date, GTECH sent timely reminder notifications to registered attendees. These reminders served as gentle prompts to confirm attendance and served to re-engage those who might have forgotten about the event.
Results and Impact
GTECH’s event registration website and associated strategies yielded several positive outcomes:
Streamlined Registration and Check-in Process:
The user-friendly website and on-site check-in system significantly reduced queues and waiting times, enhancing the overall visitor experience. Attendees appreciated the convenience of using QR codes for entry, eliminating the need for physical tickets.
Enhanced Data Collection:
The comprehensive data collection form provided valuable insights into the visitor demographic, interests, and preferences. Organizers could leverage this information to tailor future events, exhibits, and marketing efforts more effectively.
Improved Attendance Management:
The proactive approach to managing attendance for free events resulted in a higher turnout than expected. By sending reminder notifications and personalized SMS messages to exhibitors, GTECH successfully increased attendance rates and optimized resource allocation.
Conclusion
GTECH’s collaboration with NEOM for the ZERO GRAVITY URBANISM exhibition in Venice exemplified the successful implementation of an event registration website. The seamless visitor registration process, on-site check-in system, and comprehensive data collection form contributed to an enhanced user experience.
By effectively managing attendance for events, GTECH ensured a balanced and successful exhibition that showcased groundbreaking architectural proposals and promoted sustainable urban development.
