To optimize event website for mobile requires more focus on the technological aspects that help improve a user’s experience on mobile and renders equally significant attention to detail. It helps the event website rank higher in search engines if also optimized with rich SEO content, thus increasing the foot traffic to the event site, which in turn boosts ticket sales and registrations. Mobile phones are the main connecting units and the most accessible device which happens to be a common possession of most people.
If your event website happens to also be a mobile-responsive website, then it reaches more people, thus significantly enhancing the site engagement, and also popularizing the website as well as the event.
Why is it Important to Optimize Event Website for Mobile?
A mobile-responsive website aids in appearing in their search results and bringing people to the appropriate event page, which also enables the option for the event website to highlight more future events and increase the number of visitors who turn into attendees. The online event marketing plan should not only include the possibility to optimize the event website for mobile but also search engines. It facilitates the discovery of the event by potential attendees who happen to land on the website through recommendations or search engines, which boosts registrations and promotes ticket sales.
The significance of having a mobile-responsive website is backed by the following data and statistics related to mobile users worldwide:
- There are 5.22 billion distinct mobile phone users across the globe, 54.8% of all online traffic and internet activity worldwide comes from mobile devices.
- According to a Google Analytics report, in 2020, more than 60% of website visits in the United States were from mobile devices, compared to only about 38% and 3% from desktops and tablets, respectively.
- The estimated growth in website sales through mobile, which went from $2.91 trillion recorded in 2020 to $3.56 trillion by 2021, is 22.3%.
- Well, more than half of the users (76%) claim to save time by shopping on their mobile. In 2020, 45% of e-commerce transactions (that include buying event tickets) were concluded on mobile, besides, accounting for about 61% of website views.
To ensure that the content is optimized for search engines and that it reaches the greatest number of users, one must, of course, ascertain that all the relevant information is published on the website. Providing users and customers with an optimal, enjoyable mobile experience is essential for improving the profitability of one’s website or business. Mobile phones are now a crucial connector and gateway link to a huge amount of information, in several different ways.
How to Optimize Event Website for Mobile?
There are abundant methods of developing an efficient mobile-responsive website, which works well on both desktops and mobile devices and does not curtail any detail, reduce or cut short any relevant piece of information about the event and beyond (as displayed on a desktop) when accessed through a phone.
- Responsive Web Design: Web design that is “responsive” enables a website to adjust its size or page layout to fit the device being used to navigate it. As a result, there are no rendering visual or design problems when the website adjusts to different screen widths. Both desktop and mobile devices benefit from a responsive web design because the website realigns its display and layout to fit appropriately. To also ensure that the website is scaled properly on all platforms, developers tend to manage the viewport’s (dialogue box’s) width and scale by using the “Meta element”. Users, don’t of course, appreciate pages that are askew and look unsettling with a disorganized and continuously glitching layout. The window that displays this meta element informs the browser to adjust the width of the web page to the size of the device being used to view it.
- Optimize Website Speed- The first impression that visitors get of any website is greatly influenced by speed. Even if there is a one-second delay in landing page response, it can significantly lower the conversion rates by 7%. A good number of potential event attendees and visitors almost half of the time leave a website if it takes more than 2 seconds to load. If pages take longer than 3 seconds to load, 53% of mobile website visits are abandoned.
- Pop-up regulations: Users don’t like seeing unexpected pop-ups when they are exploring the web, especially mobile users. The sign to close the pop-up, is occasionally not even clearly visible, which makes people even more dismayed and thus uninterested. If advertisements must be shown, developers and designers must take care to do it subtly. One of the most prevalent website design errors is the deployment of irrelevant pop-ups, which lowers your chances of mobile engagements by turning prospective site visitors into dissatisfied clients. Web designers must make sure they are not clogging the website. Users will find it challenging to browse a website with a cluttered landing page and lots of pop-ups.
To optimize event website for mobile users, can be expensive, tedious and time-consuming, but just like in the overwhelming majority of cases, this investment, which looks rather pointless while being done, will likely pay off more than anticipated because an increasing number of people are likely to use their mobile phones to search for the information related to the events they are interested in and are, therefore, more likely to choose a provider whose website is responsive, interesting, provides clear answers to their main questions, and runs hassle-free on a mobile phone, rather than only on desktop.
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