Infographic Outreach: A Visual Strategy To Earn Quality Backlinks

Most digital marketers still implement link-building as part of their SEO efforts to enhance online site visibility and rankings. Despite all other strategies, link-building remains one of the crucial factors in SEO, and why is that? The reason is that it helps build domain authority and trust by earning quality backlinks.

But do you know that infographic outreach is also considered a reliable link-building method? Most brands have been leveraging this strategy, and it’s high time you did too. Compared to writing content and outreaching to reputed websites, visually appealing infographics are created and reached out to reputed influencers, sites within your niche, in the hopes of getting valuable backlinks.

Want a little more motivation? What & why posts, along with infographics, generate around 25.8% more links than how-to-based text content. Throughout this article, you’ll learn the complete guide to infographic link building and how to generate infographic backlinks to maximise your SEO efforts.

What Is Infographic Link Building?

You all know what link-building is, don’t you? Infographic link building is creating an infographic instead of written content and using it to attract quality backlinks. If executed right, Infographic outreach helps drive higher traffic to your site, improve search engine rankings, and increase online brand awareness.

So, why does visual content link building get more results than regular web content? The prime reason is that visual assets convey a lot more information than text, which results in better user engagement and getting higher backlinks. Many marketers have understood the vital role of visuals in marketing and, therefore, are incorporating them into their link-building strategies. 

Marketers often use infographics as a way of how to scale content creation without compromising on quality. With one well-designed infographic, you can convey complex information, generate backlinks, and distribute content across multiple channels, making it a smart, scalable tactic in a time-pressed content strategy.

Among all other content types available, visual assets are the ones explicitly shared more often on social media platforms. This reflects the users’ increasing preference for engaging visual content. Now, speaking of visuals, it can be anything such as custom images, videos, infographics, or engaging and entertaining content; the possibilities are immense. However, unlike text-based content, creating an infographic for link-building purposes isn’t as easy as it seems. It must be compelling enough to entice your target audience, website owners and influencers you plan to reach out to.

Benefits of Infographic Link-Building

If you are planning to implement your infographics SEO strategy and generate backlinks, your infographics have to stand out from your competitors. As customers are looking for engaging topics, creating compelling visual assets grabs their attention. With that said, let’s explore the various benefits that infographic link-building offers for your marketing efforts.

Boosts search engine rankings

The ultimate purpose of visual content for backlinks is to improve SEO rankings. Reaching out to potential websites and influencers with a well-crafted infographics seo strategy results in them adding it to their site or social media channel and linking it back to your site. This generates valuable backlinks that signal to search engines the relevance and authority of your content.

Attracts organic traffic

Infographics are essentially shareable visual assets, which means that they can appear on reputable websites and social media pages relevant to your industry. This generates sufficient backlinks for your site, which results in getting additional traffic, users and conversions.

Improves engagement and brand visibility

Infographics improve user engagement thanks to their visually appealing factor. Therefore, adding them to your passive link-building strategy not only grabs audience attention but also makes them interact more with your visual content. This translates to longer on-site duration, minimal bounce rates and more.

Cost-effective strategy

Compared to traditional link-building strategies, infographic link-building is much more cost-effective and generates better ROI and value in the long run. Thanks to its ease of sharing and overall visual appeal, getting organic infographic backlinks isn’t much of a hassle.

Types of Infographics to Use in Outreach

Timeline Infographics

This infographic showcases a series of milestones or achievements that happened in chronological order. They are best suited for detailing the history of an event or a timeline of a company’s growth, etc.

Statistical infographics

These are utilised to display relevant visual data and statistics based on a particular event that has happened or is happening in an industry. As the data are visually represented, they are useful for making complex information more accessible and engaging to users.

Process infographics

Business processes are often complicated, and they must be explained in a clear way for users to understand. Process infographics helps with that. The data is usually presented in various forms such as step-by-step guides, flowcharts, pathways, etc.

Comparison infographics

These infographics are used in situations where two or more things require a comparison between each other. This can include pros & cons, comparing services, prices, etc. They are presented in a side-by-side layout that helps users understand the differences between what is being compared.

Geographic infographics

These infographics are used to highlight specific events in a geographical area. They are useful in link building because they effectively visualise business data related to specific locations. This makes it easier for users to understand.

List infographics

Much like statistical and process infographics, the purpose of list infographics is to simplify complex information into easily digestible content in a list form. This not only increases engagement but also drives backlinks by making content more shareable.

How to Use Infographics for SEO and Link Building

Infographics are highly effective visual assets that help improve SEO and link-building. Let us see how to use infographics for seo with the following steps:

Identify topics to visualise

Before implementing an infographics SEO strategy, start by identifying potential topics resonating with your target audience’s interests. Topics with readily available data are easier to visualize and offer genuine value.

Research solid data

What good is your data if it ain’t backed up by relevant facts? This is why you must do a thorough research on your topic by checking out reputable sources. You must also cross-check the data to ensure its credibility.

Incorporate visually pleasing designs

Design the infographics by incorporating a clean and consistent design aesthetic. The more visually appealing it is, the higher the engagement will be.

Add branding & sources

How to get backlinks with infographics?  Include branding details, such as logo, site URL, subtly. Also, if you are adding data from other websites, ensure that you give them credit, thereby enhancing your credibility.

Promote the infographics

Add the infographics to your blog and elaborate on the data. Guest posting on relevant websites in your industry and offering infographics is useful. You can also improve UX and SEO with heatmap analysis to find where users are focusing on your content and optimise infographic placement accordingly.

Infographic Link Building Outreach: Strategies That Work

The difficult part in infographic link building is the outreach phase. To generate quality backlinks from trusted sites, your content has to be visually appealing and must get their attention. Here we list some proven strategies that work for infographic link building.

Personalized email outreach

Compared to a generic email marketing approach, creating a personalised email infographic outreach is more likely to generate results. It is important to find out your target audience’s interests and create valuable content accordingly that appeals to them.

Submit to infographic directories

Submitting your infographics to various online infographic directories enhances visibility. These websites host a collection of infographics, allowing users to share and promote visual infographic content on various topics. Visual.ly, Flickr, and Slideshare are some of the popular infographic directories.

Pitch to niche bloggers/journalists

After a thorough vetting process, you must pitch your infographic to people and sites relevant within your niche, such as content creators, experts, bloggers, etc. The pitching process involves highlighting the value it offers to both the host and their audience.

Share on social media platforms 

Sharing your infographic assets across social media platforms such as Reddit, Quora, Pinterest, and LinkedIn helps reach a wider audience base, drives traffic and exposure.

Embed codes for easier linking

Providing easy-to-share embed codes is also one of the best infographic outreach tactics. This encourages other users to showcase your infographics on their sites, simplifying the linking process for them.

Use third-party tools to find link opportunities

Leveraging tools such as Ahrefs helps discover infographic link building outreach opportunities. You can identify websites that have previously linked to content relevant to your business. This targeted approach increases the chances of securing valuable backlinks.

Pro Tips to Make Your Infographic Outreach Successful

Do you want to make your infographic link-building successful? The previous guide for building links with infographics should help you get the job done. But here we list some pro tips to enhance your efforts.

Invest in quality design

First impression makes the best impression, the same goes for your infographic design. Incorporate quality design aesthetics that make it visually appealing and get the attention of your targeted audiences.

Focus on trending/evergreen topics

If you are looking to gain immediate interest, design infographics based on trending topics or events within your niche, or if you want consistent attention, choose evergreen topics offering lasting value. Find out what works with your audience and plan accordingly.

Use accurate data with citations

Adding recent data to your infographics is essential. However, it is also important to verify its authenticity from trusted sources and add citations. This makes your link-building efforts valuable and authoritative.

Optimize for mobile

We all know that a significant share of the organic traffic comes from mobile devices. This is why your infographics must be optimized for viewing perfectly on mobile screens of all sizes.

Share on different platforms

There are a ton of social media platforms, each having its strengths and targeted audiences. Therefore, when you promote your infographic link-building, experiment with multiple platforms to see where it performs best.

Winding Up

As we wind up, let’s see what we have learned so far. We have learned what infographic outreach is and the crucial role it plays in link-building. Moving further, the various types of infographics were discussed in detail, along with proven strategies and some pro-level tips to enhance the SEO efforts. By leveraging visual content for backlinks, marketers can build their website’s domain authority, improve search rankings and online visibility.

Since infographic backlinks offer far more value than traditional link building, utilising them is considered one of the modern SEO strategies. However, creating an aesthetically pleasing infographic isn’t easy, especially in a competitive business landscape like Dubai. This is exactly why you should hire the trusted search engine optimization services of GTECH Information Technology. We excel in creating captivating brand stories that elevate your brand presence to unprecedented heights. Get in touch with us today