Are Google search secrets exposed? the short answer is yes. If you are reading this, you must have heard about the recent Google algorithm leak that has shaken the SEO industry. This Google search algo leak reveals some striking insights which by the way have been denied by spokespersons. What’s interesting is that the search engine has confirmed it on March 29th, 2024. So, what is this Google search leak all about? I know you are here for the Google algorithm secrets and understand how they will affect your digital marketing campaigns and strategies. Without much ado, let’s get started.

A Little History

Before finding out the things to know from Google algorithm leak, the origin of these docs has to be identified. According to trusted sources, the documents appeared to come from Google’s internal Content API Warehouse on Github on March 13th, 2024 by an automated bot called yoshi-code-bot. 

This whole Google algorithm leak was discovered by an anonymous source later named Erfan Azimi who shared it with Rand Fishkin on May 5th 2024 who then shared it with Mike King and published it. One of the things to know from Google algorithm leak is there are about 2,500 pages of API documentation consisting of 14,000+ attributes.

google algorithm leak
google algorithm leak

Things to know from Google algorithm leak

Ever since the Google algorithm leak was published, it has presented interesting insights and as mentioned above, conflicting data that has been denied by the people at Google for years. As the whole Google search algorithm leak consists of technical stuff, certain interesting marketing-applicable insights are explained below. This reveal will shed new light on things Google has long been assumed to be doing.

Domain Authority Is Present

A feature said to be non-existent by Google spokespersons namely Gary Ilyes & John Mueller for years was finally busted when in reality, it was found in the  Google algorithm leak. As shown in the screenshot below, Google does indeed have a feature called site authority. 

google algorithm leak

Source: Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked

Navboost & the use of clicks

Certain modules or attributes in the Google search leak documentation refer to features that are tied to Navboost and Glue. NavBoost is a system that uses click-driven measures to boost, demote, or reinforce a ranking in search while Glue is associated with other universal search results. 

According to the statement made by Pandu Nayak at Google’s DOJ testimony, it shows that Navboost has been around for quite some time and used a rolling 18 months of click data. However, this has been updated to 13 months of data recently. The system is one of Google’s strongest ranking signals.

Click Data to Rank Index Links

According to the anonymous source who first shared the Google SEO algorithm leak, Google classifies their link indexes into low, medium and high-quality tiers. Click data is used to classify which link index tier a document belongs to. If a website link has no clicks, it goes into the low-quality index and is ignored. However, if it has a high volume of clicks from trusted devices, it goes into the high-quality index and the link passes ranking signals. These Google algorithm secrets are worth knowing.

Powering Google Search with Chrome browser

From the Google search leak, it has been found that Google had recognized the need to obtain the full clickstream data of users to improve their search engine. Thanks to the launch of Chrome, they now have exactly what they wanted. As always, this is something Google has denied of course. 

When checking the Google SEO algorithm leak document, a particular attribute named chromeInTotal indicates that Google uses data from its Chrome browser for search ranking and uses the number of clicks on webpages to determine the most important URLs.

google algorithm leak

Source: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/

Whitelists in Travel, COVID, and Politics

Attributes in the Google search leak indicate that certain domains related to travel, elections and COVID have been whitelisted. According to the Google search secrets exposed, during the pandemic, Google employed whitelists for websites that could appear high in the results for COVID-related searches The process was also done during democratic elections for sites showing election-related information.

What does this leak mean for digital marketers?

One of the several things to know from Google algorithm leak is that Google prefers authentic content over generated ones any day. The search engine aims to rank such content by showing it first to potential users who search for it. There are a few things you can do to get the most results.

Focus on building your brand image:

The findings from Google Search leak indicates that having a higher brand presence ensures better visibility and ranking in search engines. If you haven’t focused on branding activities, the best time to start would be now. There are so many ways through which you can positively build your brand image and reputation.

Create quality content for the users:

As per the insights in the Google search algorithm leak, creating content that captivates your audience is essential. For that, you can analyze user interaction data on your website and make necessary optimizations that get the attention of potential customers and draw them towards you.

Refresh your existing content:

One thing that is understood from the Google SEO algorithm leak is that search engines always want fresh, new content. Therefore, if you have any old content, now is the time to refresh them to newer standards or you can redirect them to stronger assets. The point is to keep users engaged at all times.

Diversify content distribution:

One thing to learn from the Google search algo leak is that it follows users. Therefore, it is essential to deliver content to your audience and connect with them on whichever platforms they are actively on and pull them towards your channel. Social media, email marketing, podcasts, and newsletters are some ways to diversify your content and promotions. 

Winding up

Even though the Google SEO algorithm leak has given some new insights about Google and their practices, we’ll never know everything. Despite the findings from Google search leak, there is no clarity about how up-to-date this is or if all the factors are being actively used or not. Therefore, instead of hoping for the next set of Google algorithm predictions, what we can do at the moment is to create and publish newer content and see what works with Google’s systems. If testing is required, then keep running them and if an update changes everything, adapt to that change.

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