Understanding each platform’s social media demographics is an essential step to be taken before determining which platforms are most useful to your brand. Each social media network comes in a distinct form and size, with its own content strategy and user base, so no one-size-fits-all method is typically available.
Since a large part of the world’s population actively uses Facebook, “Who is not the target market for Facebook?”It may be simpler to answer a question. As of March 2019, 1,56 billion consumers around the globe were involved on the platform every day, according to the company’s website. On a monthly basis, as of March 31, 2019, Facebook recorded an average of 2.38 billion active users worldwide.
Middle-aged adults are more popular with Facebook than other social networks. In the United States, between the ages of 30 and 49, 84 percent of users were. Facebook is common in rural, suburban, and urban regions, as well as in all revenue levels and instructional backgrounds. There is not much distinction in utilization between distinct ethnic backgrounds as well.
For news, younger consumers rely on Twitter. No other medium has altered the way news is spread more than Twitter in latest history. The microblogging site enables users in a real-time news feed to keep up with activities and fees advertisers to promote their targeted posts.
According to Statista, between the ages of 18 and 24, 14 percent of the 321 million active users of Twitter in 2018. Between the ages of 25 and 34, another 21 percent and between the ages of 35 and 44, 19 percent. In urban regions, Internet users are more likely to use Twitter than their suburban or rural counterparts.
Most frequent users of Twitter are male, while females tend to gravitate to Facebook and Instagram. Twitter is more common with the more affluent than other websites.
Without Instagram, young people can’t survive. In the lifestyles of younger internet consumers, the photo-and video-sharing network has become totally entrenched. Youth migration from Facebook to social networking photo sharing sites like Instagram describes why 64 percent of its 500 million daily visitors are between the ages of 18 and 29.
More than half of American teenagers and individuals in their early twenties are on Instagram, and among higher-income youth it is used even more strongly. Americans depend highly on mobile devices in this demographic, and Instagram posts can only be created with one, adding to their popularity. Instagram was strongly skewed towards female consumers in its infancy, and 68 percent of its users were females as of 2018.
We hope we have helped you decide which platform to use.