GTECH had the privilege of partnering with the Technology Innovation Institute (TII) to design, develop, and maintain the official website for the Abu Dhabi Artificial Intelligence Connect 2024 (ADAIC 2024) event. 

This groundbreaking scientific gathering aimed to propel the boundaries of artificial intelligence research and bring together global experts in the field for knowledge sharing and collaboration. The event took place from January 29 to January 30, 2024, in Abu Dhabi, UAE, and had a special focus on Generative AI.

ADAIC website design and development case study
ADAIC website design and development case study

Project Objectives

GTECH was entrusted with the responsibility of creating a comprehensive and user-friendly event website to effectively serve the following key objectives:

  • Inform and Engage: Provide detailed information about the event, including the agenda, speakers, sponsors, call for papers, venue details, and a media gallery. Engage visitors and encourage them to participate in the event.
  • User Experience (UX): Ensure an exceptional user experience that simplifies navigation and encourages users to explore the website’s content seamlessly.
  • Visual Appeal (UI Design): Craft an appealing and cohesive visual design that aligns with the event’s objectives and represents the cutting-edge nature of AI.
  • Web Development: Implement robust web development to bring the design to life, making the website functional, responsive, and accessible on various devices and platforms.
  • Content Updates and Maintenance: Provide ongoing content updates, regular maintenance, and data backups to ensure the website remains current, secure, and accessible throughout the event’s lifecycle.
ADAIC website design and development portfolio
ADAIC website design and development portfolio


The project faced several challenges, including:

  • Tight Timeline: The development of the website had to align with the event’s schedule, leaving a limited time frame for design, development, and content integration.
  • Complex Content: The website had to accommodate a wide range of information, from event details and speaker profiles to research papers and media content.
  • Security and Reliability: Given the event’s significance, the website needed robust security and reliable maintenance to handle potential traffic spikes and ensure data integrity.
website design and development case study for ADAIC
website design and development case study for ADAIC

Our Solution

To address these challenges, GTECH implemented the following solutions:

  • Thorough Planning: We initiated the project with a detailed planning phase to allocate resources effectively, setting milestones for design, development, and content integration.
  • User-Centric Design: Our team focused on creating an intuitive user interface with clear navigation and a visually appealing design to enhance the user experience.
  • Responsive Design: The website was developed with a responsive design to ensure it was accessible on a variety of devices, from desktops to mobile phones.
  • Security Measures: GTECH implemented robust security measures to protect the website from potential threats and ensured regular backups for data recovery.

Content Management System (CMS): We integrated a user-friendly CMS, enabling TII to update content regularly, including speaker announcements and agenda changes.

website design and development portfolio for ADAIC
website design and development portfolio for ADAIC


The collaboration between GTECH and TII resulted in the successful launch of the Abu Dhabi AI Connect 2024 website. The outcomes of the project included:

  • User Engagement: The website effectively engaged visitors, resulting in a significant increase in registrations and participation in the ADAIC 2024 event.
  • Positive Feedback: Attendees and visitors praised the website’s design, user-friendliness, and the easy accessibility of event-related information.
  • Continued Support: GTECH provided continuous support, enabling TII to make real-time updates and address any technical issues promptly.


The collaboration between GTECH and the Technology Innovation Institute for the Abu Dhabi AI Connect 2024 website proved to be a resounding success. The website served as an effective platform for information dissemination, engagement, and collaboration during the event. 

GTECH‘s commitment to user experience, design, development, and ongoing maintenance played a pivotal role in the event’s success and made a substantial contribution to the AI community.

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