Bateel, a renowned international brand specializing in gourmet dates and confectionery, approached GTECH, a leading digital agency based in Dubai, with expertise in web development, digital marketing, and SEO. Bateel sought a comprehensive solution to provide their franchise owners with easy access to brand guidelines, logos, Standard Operating Procedures (SOPs), and other essential brand materials.


Bateel required a user-friendly retail portal that not only organized and presented diverse content types but also ensured secure and restricted access limited to users with a @bateel.com email address. GTECH needed to create a robust Content Management System (CMS) with customizable features to accommodate Bateel’s specific needs.

Digital transformation for Bateel
Digital transformation for Bateel


GTECH proposed and implemented a powerful solution leveraging WordPress as the CMS, Bootstrap and HTML for the front-end development, and Azure Active Directory Single Sign-On (SSO) to control access based on specified email domains. The system was designed to support various content types, including interactive flipping books, Vimeo videos, PDFs, images, and zip files.

Key Features:

  • Search Functionality: Robust search functionality for users to quickly locate relevant content.
  • Dynamic Category Management: Admins have the capability to add or remove categories and subcategories from the backend. Flexibility to adjust the content hierarchy based on evolving needs.
  • Media Support: Support for flipping books, videos, PDFs, images, and zip files.
  • Images displayed as thumbnails, with options for enlargement and download upon click.
  • Pagination to display a manageable number of items per page for improved performance.
  • Restricted Access: Access limited to users with @bateel.com email addresses.Azure Active Directory SSO ensures secure and seamless login.
Digital transformation for Bateel
Digital transformation for Bateel


The implemented retail portal has transformed the way Bateel franchise owners access and utilize essential brand materials. The intuitive interface, coupled with robust features, has streamlined the content management process and enhanced collaboration within the franchise network.

The solution not only meets but exceeds Bateel’s expectations, showcasing GTECH’s commitment to delivering tailored digital solutions that drive client success. This case study highlights GTECH’s expertise in creating customized web solutions that address the unique requirements of clients in the retail and franchise industries.