GITEX Impact 2024 Digital Marketing Campaign
Executive Summary
Event: GITEX Impact
Objective: To amplify awareness of the event as a pioneering platform at the intersection of technology and sustainability. The campaign aimed to drive registrations, boost exhibitor participation, and engage global audiences by emphasizing the event’s unique focus on sustainable technology solutions and innovation.
Key Results: Attendee and Exhibitor Registration, Website Traffic & Brand Awareness.
Campaign Overview
Event Background: GITEX Impact is a pioneering platform that explores the intersection of technology and sustainability, showcasing solutions for a better future.
Target Audience: Tech leaders, sustainability advocates, and decision-makers in corporate and government sectors.
Campaign Objectives:
- Increase brand awareness.
- Attract Visitor registrations and exhibitors.
- Enhance brand visibility across digital channels.
- Website traffic.
Strategy & Approach
- Channel Mix: Google Ads, LinkedIn, Facebook, Instagram, and Programmatic(Adroll).
- Content Strategy: Highlighted the hero moments from last year’s event, positioned GITEX Impact as MENA regions largest sustainability event by enforcing the event message “Reshaping the future of sustainability technology”.
- Audience Targeting: Used previous years audience base and learning to create lookalike and custom audiences which were most likely to convert based on previous learnings, while also engaging leaders and professionals in tech and environmental sectors.
- Creative Highlights: Strategised Immersive video ads showcasing tech’s role in sustainable development and shots of previous years expernences along side Testimonial video to give a human touch and enable connctions with the audience.
Challenges & Solutions
Challenge: Broad Target Audience.
Solution: Used industry-specific segmentation and tailored ad creatives for key verticals (tech, energy, sustainability).
Challenge: Establish synergy between sustainability and tech.
Solution: Highlighted how tech and sustainability intersect in clear, compelling narratives supported by testimonials and event verticals.
Challenge: Competition.
Solution: Focused on GITEX Impact’s unique positioning as “Reshaping the future of sustainability technology”.
Results & Impact
- The event received a footfall of 50,000+ Attendees.
- 120+ exhibitors showcased their brands.
- Our ads reached out to 15M+ users increasing brand awareness and recall.
- We also received 25M+ impressions across our total campaign duration.
- 70,000+ Website visits
- 150+ investors.
