The choice of Google Ads may be one of the best decisions that you make for your business. It is not an exaggeration, as people use Google 3.5 billion times a day. You have the possibilities to present your brand to users with every search. This entails raising sales, conversions and leads. At this juncture, Google video ads come into the picture.
Using relevant keywords, Google Ads enables you to market and promote your products along with services. Making video ads properly has the potential to turbo-charge leads. Before we proceed, let us understand what Google video ads are and how to make video ads properly.
What are Google ads?
Google Ads is a paid online advertising platform provided by Google. Originally referred to as Google AdWords, the search engine company rebranded the service as Google Ads in 2018. It functions essentially in the same way. Users that conduct keyword searches see the outcomes of their inquiry on the search engine results page. Those results would include a paid advertisement that targeted a keyword.
All the advertisements are at the top of the SERP. This is good for the advertiser, as the first page on Google gets the largest chunk of traffic. The key is to understand how to make ad videos properly, and the results will be assured. Though purchasing advertising on Google does not necessarily ensure the top spot, The reason is that you would have a lot of other advertisers competing for the same spot through Google AdWords.
Before we proceed, there is a need to understand how Google video ads work.
How Google ads work
Google video ads follow a PPC model. In order to compete with other marketers who target the same term on Google, bids are placed on the keyword.. For instance, if your maximum bid is $3 and Google estimates your cost per click to be $2, you will be given the ad placement.
You can set a maximum budget for your ad. This means that you are not going to spend more money on a specific ad per day. Marketers have three options when it comes to their bids.
- Cost-per-mile (CPM): how much you pay per 1000 ad impressions
- Cost-per-click (CPC): how much you pay when a user clicks on an ad
- Cost-per-engagement: How much do you pay when a user performs a specific action on your ad?
Should Google ads be used for videos?
Google Ads was launched in 2000, a couple of years after the search engine. While the Google market has potential leads, its popularity contributes to a positive atmosphere. The costs of keywords are rising, which makes them fairly expensive. Let us take a closer look at how to make ad videos on Google.
Understanding Google ads for video
The most commonly used are YouTube videos, referred to as True View Ads,” as they are available in three formats.
As the title suggests, an in-stream is one that occurs during a YouTube video stream. . The YouTube partner, who is the video’s host, consents to broadcast advertising in exchange for payment. They frequently show up at the start, middle, or end of the stream. These ads won’t cost you anything until a viewer watches your video for at least 30 seconds, unlike the other PPC ad types.
|Skippable in-stream||In-feed||Non-skippable in-stream||Bumper||Outstream|
|Selling point||Users can skip so you are only charged for views||Shows to highly engaged users in the discovery and searching phase||Users can’t skip so they view your whole message||Quick message that can’t be skipped to raise awareness or reinforce other ads.||Raise awareness to users outside of Google when they are browsing their favorite sites|
|Where does it serve||YouTube videos, GVP||YouTube Home Feed, YouTube Search||YouTube videos, GVP||YouTube videos, GVP||GVP|
|Max video length||No max length (less than 3 mins recommended)||No Max length||15- 20 seconds||6 seconds||No max length|
|Views reported on Google||Yes||Yes||No||No||Yes|
|Can increment public view count||Yes ( videos with less than 10 seconds will not count)||Yes||No||No||Yes|
|Can remarket to viewers||Yes||Yes||No||No||Yes|
The tips for successful Google video ads
By now you are aware of how Google ads and YouTube videos work together. A few tips to run a successful campaign are as follows:
Make an ad that people want to see
Rather than formulating an ad that suits you, make one that consumers would love to see. Figure out your target audience and what ads they would love to see. The key to a successful video ad is to make the audience forget that it is an ad.
A unique way of showcasing your ad is to make it interactive and attractive. An example is that if a shoe company plans to launch a new sneaker, you may be tempted to develop a commercial-styled ad.
Keep it simple and short
This is an effective tip for ads running in the middle of another video. You are focusing the customer’s attention on the original link that they clicked upon. Keeping the content short and simple improves the chances that a viewer will let it run to completion.
Research before you write
Understanding what your target demographic wants to see is crucial to creating a successful video campaign. Conducting research on how to make ad videos on YouTube and the ones that are doing well in your particular industry is important.
Inspiration can be drawn from past content
By now, you have already done the research and know your audience. There is plenty of content that is posted on social media and blogs to prove it. Rather than developing new brands from scratch, try to draw inspiration from past content.
To conclude, the best way to get the most from your paid advertising campaigns is to learn from the experts.
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