You are browsing through the internet and stumbled upon a video. You liked it so much to the point you wondered where it originated. But how to do it when all you have is the video? Get started with a reverse video search. But it is just something only for social media users, nope. These are highly useful tools for digital marketers, content creators or practically anyone whose line of work is marketing.

If you have heard about this topic and would like to know how to reverse search a video, I am going to share a comprehensive guide on reverse video search, some of its useful benefits and more importantly, a list of resources where you can implement this indispensable tool, let’s get started. 

reverse video search
reverse video search

Defining Reverse Video Search

As the name implies, reverse video search is a type of search technique in which users search the web for videos using visual content. Just think of Google search, but here the keyword parameters are replaced with a thumbnail of the particular video. This process can determine the source of the video and other platforms where it’s been published. However, one thing to know is that if the original video isn’t indexed anywhere on the web, then the chances of finding the video sources are slim.

The Working Mechanics

Now you know what reverse video search Google is, don’t you? But do you know how this whole process works when the user uploads a thumbnail in the search engine? There are a lot of mechanics behind this which is truly fascinating by the way. When you upload a thumbnail image for a reverse video search, sophisticated algorithms are used to find the required content by analysing the visual’s colours, pixels, etc and find a positive match from the database. 

When it comes to videos, only the thumbnails are indexed rather than individual frames within the video. The reason for that is indexing each frame from millions of videos takes up huge space and isn’t feasible. Therefore, when you do a reverse video search, try to use a well-defined thumbnail as it will produce better results compared to random frames.

Most Popular Reverse Video Search Tools

When it comes to reverse video search, there are several tools available on the web at our disposal. However, choosing the right one is subjective as each tool has its unique set of features. Let’s see what they all are:

Google Image Search

Starting off the list without the world’s biggest search engine would be a shame. In case you didn’t know, Google Image Search can be used for reverse video lookup on the web. To make it happen, all you have to do is open Google Images and click on the camera icon to upload a video thumbnail. The search engine checks its database and the user gets the result when a match is found.


A well-known comprehensive set of tools including a plagiarism checker to AI content detection and more, can be used to perform reverse video search Google across multiple search engines. Users can upload one image per search in the free version and upload multiple images at once in the paid version. To use the tool, open smallseotools, click on reverse image search, upload the image and click “search similar images”.

Bing Visual Search

If Google’s got image search, Microsoft’s got Bing visual search. An efficient image search tool similar to the search engine’s version. Users can upload their thumbnails and upon searching, the matched result or similar results will be shown. This in turn potentially leads back to the source. 


Even though Shutterstock is primarily used for getting high-quality stock photos, it can be used for reverse video search Google too. This enhances the tool further and makes it highly useful for content creators, marketers, etc looking to match their video thumbnails with Shutterstock’s stock videos.


Another reverse video search contender on the list is Berify. A highly useful tool for reverse video searching. The working is simple, just upload or drop your video screenshot and hit search. After searching across multiple search engines, the user will be presented with an array of results.


What if you performed a reverse video lookup and it alerted you whenever the content appeared on the web? That is what TinEye, a specialised tool will offer you. Just like the tools mentioned above, users can perform a search by uploading an image and finding all the websites having that visual. The alert feature is only available in the paid version.


Last but not least, Meet Yandex, the third-largest search engine in the world after Google & Bing. This Russian search engine offers reverse video lookup functionality where users upload a thumbnail file or URL to find its source on the web.

How Reverse Video Search Is Beneficial

Depending on the purpose reverse video search is beneficial in various ways. Some of the perks of this innovative technology are examined below:

Determining the video’s source

In the digital age where every video seen on social media may or may not be tampered with, verifying its authenticity is essential. This is where reverse video lookup proves useful by helping you track down the source.

Copyright Enforcement

Learning how to reverse search a video can help with enforcing the copyright of your videos. If anyone has used a part of your video on the web for any purpose, you can quickly identify the unauthorised use of your content through this method thereby protecting your IP.

SEO Backlink Opportunities

When your video thumbnail is uploaded and a reverse video search Google is performed, this helps identify potential websites where your video has been embedded. This, in turn, can lead to asking for attribution, getting backlinks, and enhancing your Search Engine Optimization.

Unique Content Ideas

Are you running out of inspiring ideas? Try reverse video search. In case you didn’t know, when you perform a reverse video search, you not only get the matching result but you also get related ones based on your search. Exploring these will give you newer perspectives, and content angles which can ignite new engaging ideas.

Winding up

Reverse video search is indeed a powerful tool that offers benefits even more than just searching. From boosting SEO to video seo services and getting inspiring content ideas, this is one of the most effective and must-try tools for all people. By familiarizing yourself with the various tools mentioned in this article, you can eventually find the one that suits your needs well and further expand your brand reach with ease.

Related Post

Publications, Insights & News from GTECH