You can verify your Google My Business (GMB) listing without a physical address by using service-area business settings, hidden addresses, or postcard hacks that don’t show your full location publicly.
A robust online presence is pivotal in modern times. One of the cornerstones of your online presence is Google Business Profile which allows businesses to showcase important information like location, hours of operation and contact details. However, figuring out how to verify GMB without address does pose a challenge for traditional businesses. But there are strategies on how to verify Google My Business in 2024 while dealing with these challenges.

How to Verify Your Google Business Profile Without a Physical Address (Step-by-Step)
You can still get verified on Google Business Profile even without showing a physical location. Follow these simple steps:
Step 1: Sign in to your Google Business Profile
Go to Google Business Profile and sign in with the Gmail account linked to your business.
Step 2: Add your business information
Enter your business name and category. Continue to the location section.
Step 3: Choose “No” when asked if you want to add a physical location
Google will ask, “Do you want to add a location customers can visit?”
Select “No” to hide your physical address.
Step 4: Add your service areas
Specify the regions, cities, or ZIP codes where your business provides services.
Step 5: Choose a verification method
If available, select phone, email, video call, or instant verification. In some cases, Google may still offer postcard verification — but the address won’t be publicly shown.
Step 6: Submit and wait for approval
Once verification is done, your business will appear on Google Search and Maps without displaying a physical address.
Understanding the challenge of how to verify GMB without address
The primary challenge on how to verify GMB without postcard is the verification process necessitated by Google. Typically, Google provides a verification code to the company address that is provided on the profile. The business owner needs to enter this code and this solves the quadrium on how to verify Google business without address. However, this method is not feasible if you do not have a physical address.
The reasons why Google requires businesses to verify their profile
There are numerous reasons for understanding how to verify GMB without postcard. Numerous reasons come to the fore on why Google requires you to verify your business profile
How to confirm In 2024, Google My Business will be used to confirm the veracity and correctness of the data offered on the platform. A few of the Google My Business SEO tips that require verification of Google profile are as follows.
Confirm authenticity
It means that a business owner or representative is associated with a business Google can prevent fraud and ensure only legitimate companies can enlist their business. This has turned out to be a major issue in the past.
Preventing unauthorized edits
Verification serves as a safeguard against unauthorized individuals or representatives who aim to claim a business or make unnecessary changes to business information You would be in for a surprise in finding out various entities exploring ways on how to verify GMB without postcard.
Maintain data quality
How to verify Google business without address maintains high quality and authentic information about the business. This is crucial for providing the users with reliable search along with business information. No one wants to reach the wrong location
Enhances the trust of the users
Users are more likely to trust and rely on information that is available from verified sources. This form of trust is fundamental for Google’s search quality and its reputation as a reliable source of information. Most people are known to trust Google blindfolded.
Local SEO and visibility
Verified businesses are known to have a higher chance of showing up in search results. The point is that using a GMB in Dubai is essential for increasing brand awareness, local business and attracting new customers. Considering the visibility that Google My Business (GMB) has in search results, ensuring your business is legitimate and optimized with a GMB SEO service in Dubai can position you as a world leader in your industry.
How to verify Google by business in 2024
Though, commonly, Google relies on physical addresses for verification there are various methods on how to verify GMB without address.
Resort to the use of a virtual office address
Virtual office address provides businesses with a professional business address and mail handling services without needing physical space. A few of the virtual office providers offer mail forwarding or scanning services where it allows businesses how to verify GMB without postcard.
Verification by phone or email
This is one of the ways to verify GMB without address. In a few cases, Google provides alternative verification methods like phone or email. Such options may turn out to be a convenient option for businesses that do not have a physical address.
Home address
If you operate your business, you can use your home address for verification. But keep in mind that home addresses may not be suitable for all businesses. How to verify GMB without address does pose challenges from privacy and security point of view.
Service area business
Does your business go on to provide services to the customers in their precise location? Then there are ways where verifying business without physical address is possible. Rather it becomes easy to specify the areas where your business serves without showing the exact location on Google Maps.
Best ways to verify GMB without address
Irrespective of the method chosen it is essential that you follow the best practices when it comes to verifying your Google account without address.
Ensure accuracy
Cross-check all the information entered into the Google Business profile. This includes the business name, website URL, phone number along with service areas.
Monitor communication
You need to look for the verification postcard, email, or a phone call from Google. To avoid any delays in the communication process you should respond to queries fast
Adopt a consistent approach
You should use the same business information across all online platforms. This provides a degree of consistency and prevents any form of confusion for potential customers.
Optimize your profile
Cash in on the available features that is available with your Google business profile. This means you would need to add photos, respond to queries, and are expected to engage with your audience effectively
How to verify Google by business in 2024 with assistance from experts
There are many similarities to this.
- You are looking to start but are not sure how to proceed
- The procedure was disrupted since the Google GMB did not arrive
- You want your business to have a competitive approach on Google and Google My Business profile
- There is a need to save time and money as the best way is to opt for digital in-store strategies.
- You are looking for support and assistance for Google My Business.
It is always better that you avail the services of a professional company if you want the best in the business. Not only it is verification but the optimization of the profile that leads to higher rankings. Numerous businesses have gone on to reap the benefits of such a strategy.
To conclude verifying a business without a physical address does have its own set of challenges. By no means it is an obstacle that cannot be conquered. Hence the need of the hour is to adhere to alternative verification practices and establish a credible online presence. The results are bound to emerge on Google Maps and results. In any way, a Google business profile is a valuable asset that helps in attracting new customers in the digital marketplace.
If your business in Dubai has a physical address and you want to get it verified, the process will be much smoother and easier compared to the non-address verification discussed in this blog. For more information on how to verify your GMB with a physical address, you should read this: “How Do I Verify My Google My Business in Dubai“
FAQs: GMB Verification Without Physical Address
1. How to verify Google My Business without a postcard?
You can verify Google My Business without a postcard by using instant verification, email, phone, or video call—if eligible. These options depend on your business type and account history.
2. Can I verify Google Business Profile without a physical address?
Yes, you can. Choose the “service area business” option during setup and hide your physical address. Google allows verification without showing a storefront.
3. What is the easiest way to verify Google My Business instantly?
Instant verification is possible if your business is already verified in Google Search Console. Google will offer this option automatically during setup.
4. How to verify GMB listing without a postcard?
Eligible businesses may see other options like phone, email, or video call. Postcard isn’t the only method—check which verification methods Google offers.
5. My business is not showing on Google Maps after verification—why?
It might take a few days for updates. Ensure your profile is complete, complies with Google guidelines, and hasn’t been flagged for review.
6. How can I complete GMB verification without video?
If eligible, Google may let you verify via phone, email, or Search Console. These options appear during the verification step—video is not always required.
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